I think Jerry could be one of your group of people. I would be one as well. I'm sure it wouldn't hurt in the slightest to ask the JC friends if they would like to be a part of your projects as they come along.
Have not heard of Pike's Applause before but certainly sounds like a wonderful concept.
I agree that an important aspect in where to shop for eg has little to do with branding or advertising but rather my actual experience with the staff at the till / on the floor. Personally I will go a little further or to a more expensive supplier for eg if my experience with the closer / cheaper supplier was negative.