Short, sharp and to the point Vinny. From a user's perspective I find Facebook infinitely superior to other social networking sites, and look what opening their API has done for widgets like iLike. Their CEO said that he wants Facebook to be the pivot around which your web experience revolves, I think they're on the way... (and blogged about it here; http://webthreepointoh.blogspot.com/2007/05/fac... )