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Alan Moore

4 months ago

in You Need To Buy This Book: Social Media Marketing on Jonathan MacDonald.com
Dear JMac - thank you very much for reviewing the book.

Kind regards

Alan Moore
smlxl

8 months ago

in Post Of The Month - Oct 08 - I Won! on Jonathan MacDonald.com
Congratulations J.Mac and greetings from the Red Sea -
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jMac's picture
jMac Thanks Al - enjoy!

We will be crossing in mid-air in the next 48 hours so WAVE buddy ;)

1 year ago

in What My Kids Tell Me About The Future of Media on A VC
Really fascinating, you might be interested in our book and blog communities Dominate Brands http://www.communities-dominate.blogs.com

I am not sure newsprint has got it figured out yet. There is a great deal of infrastructure problems that allows them to respond in the manner they would prefer I think.

The big threat to TV is the financing of TV with advertising $$$ and if the model of mobile advertising takes off, which I think it will, the cannibalisation will come from TV spend. Many commercial TV networks and production houses find this a significant challenge.

But my kids do the same things as yours, its real and its here to stay.

My son would often put on a film lets say Jurassic Park and use that as the soundscape and backdrop to his creative play. Fascinating. All my kids have laptops and often we find them spending 2 hours watching you tube in hysterics.

With books read Henry Jenkins book on Convergence Culture - its very good and also the Televsion will be revolutionized, can't remember the author. He talks about Harry Potter and Fan Fiction.

4 years ago

in The failings of that community thing on Community Guy
Hello Jake.


From corner store to community, that is in my book a paradigm shift. And as a very good friend of mine and ex global marketing director of a big company said to me today, "You (SMLXL) are trying to break a paradigm and mental model of what marketing is. That being my speciality.



I think this whole area is emergent, Doc Searls has been at it hammer and tongs for a while, though there are increasing numbers who think as we do.



How do you get 'died in the wool' retail CEO's or marketing people to get their heads round this is a big issue?



I am still grappling with that one.



And the frustration is the whole thing/experience could be richer and more meaningful for all.



We are in a transition stage from industrial mindset to something other and why I felt compelled to write the book communiites dominate brands.



Its a multifacted issue and requires an holistic approach, as communities are equaly made the same way.



therin lies the challenge







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