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1 week ago
in I Believe Mark Cuban is Right on Chris Brogan
Free makes sense sometimes. Sometimes it doesn't. But yes, access is a luxury and one I believe can still make sense on the web - if relevant, if awesome.
The USP of a media company are it's opinion makers (news are everywhere, there's few margin to create differentiation). And these opinion makers can now free themselves from media companies and broadcast at will with no big corp backing them up. Which poses a problem for media companies obviously.
You can use free to promote yourself due to your cost structure. And charge for premium services. I still believe that's the way to go. But I do believe the "premium" features have to be awesome. It must really make a difference, or else people won't buy it - or worse, talk about it.
My take on free, here: http://www.oak-brands.com/blog/?p=260
cheers,
your reader,
Pedro
The USP of a media company are it's opinion makers (news are everywhere, there's few margin to create differentiation). And these opinion makers can now free themselves from media companies and broadcast at will with no big corp backing them up. Which poses a problem for media companies obviously.
You can use free to promote yourself due to your cost structure. And charge for premium services. I still believe that's the way to go. But I do believe the "premium" features have to be awesome. It must really make a difference, or else people won't buy it - or worse, talk about it.
My take on free, here: http://www.oak-brands.com/blog/?p=260
cheers,
your reader,
Pedro
8 months ago
in Tools are Just That on Chris Brogan
I get the point... you have to filter the content and choose custom-made examples to show to certain people in order to convince them...
But I don't agree with this segmentation of what people see, expect or recognize in Youtube. Youtube is not just about having the chance to witness great speakers - in fact, a video with a dog and a duck can portray a certain reality with more accuracy than any other, more professional content. Because user-generated spoofs or pranks or showing your own, intimate details to everyone is a valid way of broadcasting yourself, as is also an excellent way to understand those people. In fact, "personal content" represents most of the produced content in the platform...
I would rather convince them by explaining what is the tool about, how you could use it and showing different examples of how it's being used - whichever they might be...
Cheers,
Pedro
But I don't agree with this segmentation of what people see, expect or recognize in Youtube. Youtube is not just about having the chance to witness great speakers - in fact, a video with a dog and a duck can portray a certain reality with more accuracy than any other, more professional content. Because user-generated spoofs or pranks or showing your own, intimate details to everyone is a valid way of broadcasting yourself, as is also an excellent way to understand those people. In fact, "personal content" represents most of the produced content in the platform...
I would rather convince them by explaining what is the tool about, how you could use it and showing different examples of how it's being used - whichever they might be...
Cheers,
Pedro
8 months ago
in Twitternomics: How Will Twitter Make Money, Not Whether Twitter Will Make Money on /Message
Oh it could make money... with premium accounts, with consulting, with introducing limits to its use... My take on this one: http://willitbrand.blogspot.com/2008/10/monetis...
Cheers,
Pedro
P.S: You just got subscribed.
Cheers,
Pedro
P.S: You just got subscribed.
1 year ago
in Study: complacent western managers “hugely underestimate” their Chinese counterparts while overestimating their own skills. on Brand Organizer
allways underestimating the un-achievers...