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<rss version="2.0"><channel><title>Disqus - Latest Comments for Bob Tripathi</title><link>http://disqus.com/people/7644dcc0abb1069cb8df15290d913de0/</link><description></description><language>en</language><lastBuildDate>Mon, 15 Dec 2008 18:49:20 -0000</lastBuildDate><item><title>Re: The Social Media Champion!</title><link>http://jmorganmarketing.disqus.com/the_social_media_champion/#comment-1701665</link><description>Jacob, other than the above conferences which other ones would you recommend?&lt;br&gt;Thanks-Bob.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Bob Tripathi</dc:creator><pubDate>Fri, 04 Apr 2008 10:47:47 -0000</pubDate></item><item><title>Re: Using Your SEO and Analytics to Create a Social Media Strategy</title><link>http://jmorganmarketing.disqus.com/using_your_seo_and_analytics_to_create_a_social_media_strategy/#comment-4418332</link><description>Jacob, Nice post! As social media matures in 2009 more and more leaders will realize that social and search are part of one big digital strategy. Social is definitely the flavor of the month but it cannot hide from the fact that search is second nature now to most people on the internet now. So, to your point it cannot work in isolation but companies who merge the two will reap greater rewards and actually see some ROI coming from their "social" strategies. To add to your post, you can in fact use social networks as a great tool to mine new keywords for your business too. Most of the time, Search marketers are optimizing for the same set "head" keywords but it is the "tail" approach that pays well. Social networks i have found is a great keyword research tool and can be used to further your search marketing efforts. TO your point, search and social complement each other as at the end of the day they all become part of the 10 blue lines. Thanks, Bob.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Bob Tripathi</dc:creator><pubDate>Mon, 15 Dec 2008 18:49:20 -0000</pubDate></item></channel></rss>