DISQUS

DISQUS Hello!  The comments on this profile are unclaimed and thus are unverified.

Do they belong to you? Claim these comments.

Bob Tripathi's picture

Unregistered

Feeds

aliases

  • Bob Tripathi
  • bob

Bob Tripathi

6 months ago

in Using Your SEO and Analytics to Create a Social Media Strategy on Jacob Morgan on Social Media, Technology, Marketing, and Life
Jacob, Nice post! As social media matures in 2009 more and more leaders will realize that social and search are part of one big digital strategy. Social is definitely the flavor of the month but it cannot hide from the fact that search is second nature now to most people on the internet now. So, to your point it cannot work in isolation but companies who merge the two will reap greater rewards and actually see some ROI coming from their "social" strategies. To add to your post, you can in fact use social networks as a great tool to mine new keywords for your business too. Most of the time, Search marketers are optimizing for the same set "head" keywords but it is the "tail" approach that pays well. Social networks i have found is a great keyword research tool and can be used to further your search marketing efforts. TO your point, search and social complement each other as at the end of the day they all become part of the 10 blue lines. Thanks, Bob.
1 reply
jacobmorgan's picture
jacobmorgan hey bob, thanks! social media and search definitely need to be integrated and there are a lot of learnings that can be shared between the two, such as keyword research as you mentioned. 2009 will be an interesting year!

thanks for the comment!

1 year ago

in The Social Media Champion! on Jacob Morgan on Social Media, Technology, Marketing, and Life
Jacob, other than the above conferences which other ones would you recommend?
Thanks-Bob.
Returning? Login