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Uli
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10 months ago
in Economist Weekly - Health Care, Tourism and Globalisation on Rich Snail
Can you please explain how to apply Blue Ocean Strategy in Medical Tourism especially in India, Thailan, Singapore and Malaysia?
Thank you.
Thank you.
1 reply
Jacques
The Malaysian website is one of such strategy. Remove some of the big hospital marketing so as to work on a national scale. Instead of working against each other for a small crowd of expatriates, they join force and offers packages all-in-one. Operation, stay, hotel on a single website where all the information is easily available.
