Tom, I hear you when you say, "We don’t like to run the shady viral game," but the fact is that you do. I did not intentionally create a video, but Animoto created one for me -- using photos that were marked PRIVATE and only viewable by a handful of people.
I found it not just embarrassing, but actually humiliating, to inadvertently spread the virus to 15 of my minor students (I'm an adult). It seemed like a gross violation of my privacy.
You've done significant damage by this viral mischief. You guys should be ashamed.