Disqus - Latest Comments for Brad Shorr

Re: Throw Away my blog. I’m Starting Over.

Brad Shorr — Thu, 27 Jul 2006 07:20:55 -0000

Excellent advice, especially the points about seeking out mentors and SEO. You're probably right about staying on topic, but I like the freewheeling approach for some reason. BTW, I think "immortal" was a typo--you must have meant "immoral" or "abnormal". :)

Re: A Response to a Lebanese Plea

Brad Shorr — Wed, 02 Aug 2006 15:16:58 -0000

A more difficult situation there could not be. The hostilities and hatreds run so far and so deep--who can sort it out? But it's hard for me to see how anyone can sympathize with organizations who target innocent people in the pursuit of some political (let alone religious!) desire. It mystifies me how some people can equate Hezbollah's tactics with Israel's.

Re: Terrorists Prevented Your Meeting?

Brad Shorr — Fri, 11 Aug 2006 08:27:12 -0000

Here here! Along those lines, it was good to see the stock market go up yesterday.

Re: Warrantless Wiretaps

Brad Shorr — Tue, 03 Oct 2006 08:53:50 -0000

I sense frustration. Understandable. What frustrates me it this. People criticize the administration for every move they make with regard to fighting terrorism. Yet they offer no solutions, no suggestions, no plans, no ideas, no tactics, no strategy. And they voice these criticisms loudly, disrespectfully, and quite often, hysterically. Anyhow, soon the Republicans will be ousted from power. If our terrorism problems immediately disappear, I will take all of this back, and gladly. :)

Re: Why Advertisers Still Don’t Get It

Brad Shorr — Fri, 03 Nov 2006 09:38:30 -0000

We used to call this one-way sales approach an "info-dump". In my experience, it was not effective at all in B2B. Only extremely analytical people reach a buying decision by poring over spreadsheets of comparative product features. The only exception I can think of is if you have a product feature so revolutionary, so captivating, and so broad in appeal that people will stand in line to hear you sing its praises.

Re: Ultimate Guide To Running Your Business From Anywhere

Brad Shorr — Tue, 17 Jul 2007 09:33:11 -0000

I found this post very helpful. I've been thinking about converting my business email to gmail, mainly for the reasons you mention. But people tell me a gmail account looks unprofessional. Any opinion?

Re: Don’t Make The Same Mistakes George Constanza Did

Brad Shorr — Fri, 05 Jan 2007 13:20:12 -0000

LOVE the Seinfeld reference. Every episode contains valuable life lessons like this one. It's interesting that George achieves success when he finally aligns his goals with his strengths; that is, when he comes up with the idea for "a show about nothing". :) Great blog!

Re: New Design at Instigator Blog

Brad Shorr — Mon, 15 Jan 2007 09:34:51 -0000

I like the new look. Cleaner, easier to read, more professional.

Re: The Top 5 Questions - to spark new marketing ideas

Brad Shorr — Wed, 09 May 2007 10:33:41 -0000

These questions are not as simple as they seem--each one could lead to days of discussion. I like the idea of boiling down the product, etc., to three words. That's a great way to turn a vague idea into a really powerful identity.

Re: The Persuasive Power of FREE, a Netflix example

Brad Shorr — Tue, 29 Aug 2006 09:58:00 -0000

They say that "free" is the most persuasive word in advertising. That may well be true. Everybody is looking for a deal. But "free" can also arouse suspicion. Personally, I don't mind a cheesy come-on PROVIDED there is underlying value in the product or service. But I know a lot of people who can't get past the style of the message. They are wary of being sold. In your Netflix example, I'll bet a lot of people would see all these "FREE"'s and immediately conclude, "There must be a catch." Into the trash it goes.

Re: The Persuasive Power of FREE, a Netflix example

Brad Shorr — Wed, 30 Aug 2006 10:37:13 -0000

Hi Michael, One place that's been using "free" the right way lately is Starbuck's. A few days ago they gave me a coupon for a free drink if I filled out an online survey. Next day--free cup of coffee. Then, a few days later, they gave me a coupon that profiled the South American grower who supplies their House Blend beans offered a free cup of it. Next day--free cup of coffee. Easy. Fast. Simple. Genuine.

Re: Top 10 Blog Posts for Writers (The Best From The Best in 2006!)

Brad Shorr — Fri, 29 Dec 2006 09:04:54 -0000

Great selection of articles! Extremely helpful.

Re: 2007 Predictions

Brad Shorr — Sun, 31 Dec 2006 08:40:06 -0000

What do you think about e-mail RSS subscriptions? Is there potential for RSS growth there? Most people I work with don't know anything about feed aggregator sites but seem very comfortable receiving e-mail from trusted sources.

Re: Is Corporate Blogging Worth the Effort?

Brad Shorr — Thu, 01 Feb 2007 08:47:36 -0000

You are 100% correct. The problem I find is that many businesses outside the tech industry don't really understand blogs. The more they learn, the more interested they are in launching one.

Re: 99 Ways to Become a Better Leader

Brad Shorr — Thu, 12 Jul 2007 12:21:20 -0000

Awesome post. It's amazing how the really great leaders make it look easy. There's a lot going on behind the curtain.

Re: Successful Blogging Tips #06

Brad Shorr — Wed, 06 Jun 2007 17:43:08 -0000

Hi Garry,

Thanks for the tip! I'm not very technical but was able to follow your instructions successfully. Is there any way to measure the effects of my sitemap? Is there anything I should do from a content standpoint to take advantage of the sitemap? Thanks again, Brad

Re: Successful Blogging Tips #06

Brad Shorr — Wed, 06 Jun 2007 17:43:08 -0000