DISQUS

The "New Address" codes in beta on roadjunctions.us allow local searches to be performed at the road junction, using a coded 4 to 8 character term that describes the location uniquely on the ground and on the web. Searches are done without entering city, zip code, clicking on a menu or map, or using gps. A few words of instruction will allow the user to apply the search in thousands of places using existing road signs and maps. ..under development.

Local search will never be "simple" as long as postal zip codes are used. First you can't remember them all. Second, they are not geographically recognizable to the average folks. Third there are too many of them floating around for the engines to return in a relevant sort of way.

No, the local web needs its own special codes whereby a location on the ground is readily identifiable, the same code being the same term used to search the local area on the web.