Disqus - Latest Comments for Eric Newman

Re: Broken Feeds

Eric Newman — Tue, 20 Jun 2006 13:03:15 -0000

Welcome aboard!

Re: Feedburner Fights Splogging and Scraping

Eric Newman — Mon, 06 Mar 2006 01:00:41 -0000

As a note on BlogBurst. It seems as if there is greater concern about having your feed splog-napped if it is a full post feed, which we require for blogs joining the BlogBurst network. We typically recommend that bloggers set up their full-post feed as a second feed in FeedBurner that that they potentially do not publish on their blog. Then they can submit that full post feed to BlogBurst and still keep it out of the hands of sploggers.

Re: Blogburst Backlash

Eric Newman — Fri, 19 May 2006 12:40:34 -0000

Thanks for the balanced assessment. Just a bit of clarity around some of the click through rate issues.

Two different topics here when it comes to CTR and hence two different numbers. For explanation's sake, there are three steps in the process we're describing:

- Headline impression - This is the fair use content for a blog: headline + abstract + blog name. These are shown 1-20 at a time on publisher pages in a "headline widget"
- Post view on the publisher site representing the full post content + full attribution a reader sees if they click on a headline
- The original blog visit which results when a reader reads a post on the publisher's site and clicks on the attribution or other links to visit the blog

The 15-30% number represents the Click Thru Rate of people who see a blog's full post on the publisher site and click through to the original blog. We emphasized this number at the moment because some bloggers expressed concerns here that no one would bother to click from a full post on a publisher site to visit the original blog. While the data is anectdotal, gathered from a few bloggers with pickup on our publisher sites, we are encouraged by this result as it shows that a sizeable percentage of readers visit a blog to learn more after reading a post on a publisher's site. We are working to track this globally as part of blogger reporting so we have something more conclusive going forward.

The 1% number is accurate as well. It represents the CTR from headline impressions on publisher sites all the way through to a visit to the original blog. While this number is low right now, if the 15-30% CTR from post view to original blog holds true as we scale, then the the goal should be to get more online newspaper readers to click on a headline and read a post on the publisher site as the CTR from the post to the original blog is already strong. We are working on a number of ways to improve this number for everyone's benefit.

Stay tuned for more info a www.burstblog.com. We are making additional changes to smooth out the process and requirements for the service and will have updates on stats, etc going forward.

Re: BlogBurst Announces Reward Program

Eric Newman — Thu, 09 Nov 2006 11:24:39 -0000

We recently updated our plans for international blogger rewards. You can read about it here: http://www.burstblog.com/2006/11/09/internation... Bottom line is that non-US bloggers are eligible for the Q4 Rewards Program, just a matter of working through the logistics on making those payments.

Re: 2006/02/20/blogburst-your-blog-in-the-washington-post-sorta/

Eric Newman — Wed, 22 Feb 2006 19:31:39 -0000

This is Eric Newman, also from Pluck. You can see some comments regarding BlogBurst compensation on Rubel's blog too, but the bottom line is that we are figuring things out right now in the beta. We plan to work through compensation models to get the right one in place for both bloggers and publishers once we have a chance to see how the the whole things works dynamically, but the goal here is to help everyone win.

In the mean time, sign up and enjoy the exposure and incremental traffic as we roll out the first beta deployments on publisher sites.

Re: 2006/11/10/pluck-gets-7-million-not-mourning-rss-readers-demise/

Eric Newman — Wed, 15 Nov 2006 16:15:59 -0000

There's more to the story than just the investment. Read more about the larger partnership to syndicate blog content from Pluck's BlogBurst network and more in Eric Auchard's article: http://today.reuters.com/news/articleinvesting....