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Eric Newman
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2 years ago
in 2006/11/10/pluck-gets-7-million-not-mourning-rss-readers-demise/ on Mashable - The Social Media Guide
There's more to the story than just the investment. Read more about the larger partnership to syndicate blog content from Pluck's BlogBurst network and more in Eric Auchard's article: http://today.reuters.com/news/articleinvesting....
2 years ago
in BlogBurst Announces Reward Program on Plagiarism Today
We recently updated our plans for international blogger rewards. You can read about it here: http://www.burstblog.com/2006/11/09/internation... Bottom line is that non-US bloggers are eligible for the Q4 Rewards Program, just a matter of working through the logistics on making those payments.
3 years ago
in Blogburst Backlash on Plagiarism Today
Thanks for the balanced assessment. Just a bit of clarity around some of the click through rate issues.
Two different topics here when it comes to CTR and hence two different numbers. For explanation's sake, there are three steps in the process we're describing:
- Headline impression - This is the fair use content for a blog: headline + abstract + blog name. These are shown 1-20 at a time on publisher pages in a "headline widget"
- Post view on the publisher site representing the full post content + full attribution a reader sees if they click on a headline
- The original blog visit which results when a reader reads a post on the publisher's site and clicks on the attribution or other links to visit the blog
The 15-30% number represents the Click Thru Rate of people who see a blog's full post on the publisher site and click through to the original blog. We emphasized this number at the moment because some bloggers expressed concerns here that no one would bother to click from a full post on a publisher site to visit the original blog. While the data is anectdotal, gathered from a few bloggers with pickup on our publisher sites, we are encouraged by this result as it shows that a sizeable percentage of readers visit a blog to learn more after reading a post on a publisher's site. We are working to track this globally as part of blogger reporting so we have something more conclusive going forward.
The 1% number is accurate as well. It represents the CTR from headline impressions on publisher sites all the way through to a visit to the original blog. While this number is low right now, if the 15-30% CTR from post view to original blog holds true as we scale, then the the goal should be to get more online newspaper readers to click on a headline and read a post on the publisher site as the CTR from the post to the original blog is already strong. We are working on a number of ways to improve this number for everyone's benefit.
Stay tuned for more info a www.burstblog.com. We are making additional changes to smooth out the process and requirements for the service and will have updates on stats, etc going forward.
Two different topics here when it comes to CTR and hence two different numbers. For explanation's sake, there are three steps in the process we're describing:
- Headline impression - This is the fair use content for a blog: headline + abstract + blog name. These are shown 1-20 at a time on publisher pages in a "headline widget"
- Post view on the publisher site representing the full post content + full attribution a reader sees if they click on a headline
- The original blog visit which results when a reader reads a post on the publisher's site and clicks on the attribution or other links to visit the blog
The 15-30% number represents the Click Thru Rate of people who see a blog's full post on the publisher site and click through to the original blog. We emphasized this number at the moment because some bloggers expressed concerns here that no one would bother to click from a full post on a publisher site to visit the original blog. While the data is anectdotal, gathered from a few bloggers with pickup on our publisher sites, we are encouraged by this result as it shows that a sizeable percentage of readers visit a blog to learn more after reading a post on a publisher's site. We are working to track this globally as part of blogger reporting so we have something more conclusive going forward.
The 1% number is accurate as well. It represents the CTR from headline impressions on publisher sites all the way through to a visit to the original blog. While this number is low right now, if the 15-30% CTR from post view to original blog holds true as we scale, then the the goal should be to get more online newspaper readers to click on a headline and read a post on the publisher site as the CTR from the post to the original blog is already strong. We are working on a number of ways to improve this number for everyone's benefit.
Stay tuned for more info a www.burstblog.com. We are making additional changes to smooth out the process and requirements for the service and will have updates on stats, etc going forward.
3 years ago
in Feedburner Fights Splogging and Scraping on Plagiarism Today
As a note on BlogBurst. It seems as if there is greater concern about having your feed splog-napped if it is a full post feed, which we require for blogs joining the BlogBurst network. We typically recommend that bloggers set up their full-post feed as a second feed in FeedBurner that that they potentially do not publish on their blog. Then they can submit that full post feed to BlogBurst and still keep it out of the hands of sploggers.
3 years ago
in BlogBurst ABurst — Elliott C. Back on Elliott Back's Blog
Hi Elliott, wish I could have picked this one up sooner, but I was on the road. I am the GM for Pluck's portal products (including BlogBurst) and you should know that we are building this network to help any well written, topical relevant blog connect with the publisher audiences we bring into the network.
We are in an invite-only mode right now to simply keep the scale down to something managable during our beta cycle, but over time we expect to make the network more open. As you monitor the network featured bloggers over the coming weeks, I expect you will see blogs in all shapes and sizes as bloggers find out about this service and request an invitation.
We are in an invite-only mode right now to simply keep the scale down to something managable during our beta cycle, but over time we expect to make the network more open. As you monitor the network featured bloggers over the coming weeks, I expect you will see blogs in all shapes and sizes as bloggers find out about this service and request an invitation.
3 years ago
in 2006/02/20/blogburst-your-blog-in-the-washington-post-sorta/ on Mashable - The Social Media Guide
This is Eric Newman, also from Pluck. You can see some comments regarding BlogBurst compensation on Rubel's blog too, but the bottom line is that we are figuring things out right now in the beta. We plan to work through compensation models to get the right one in place for both bloggers and publishers once we have a chance to see how the the whole things works dynamically, but the goal here is to help everyone win.
In the mean time, sign up and enjoy the exposure and incremental traffic as we roll out the first beta deployments on publisher sites.
In the mean time, sign up and enjoy the exposure and incremental traffic as we roll out the first beta deployments on publisher sites.
