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Joe

8 months ago

in What marketing should learn from the Obama campaign on Christopher S. Penn's Awaken Your Superhero
It's also about branding. Quick - what was Obama's slogan for his campaign?

What was McCains?

Exactly -
http://adage.com/columns/article?article_id=132...

8 months ago

in Boarding a plane as an economics problem on Christopher S. Penn's Awaken Your Superhero
Great post. Many, many things can be broken down this way. For some reason, when you are elevated to the role of VP or CEO, all sorts of common sense goes out the window. Take another form of mass transit - BART/Caltrain (for those in the SF bay area). The solution to increased operating costs? Increased ticket prices. This in turn causes tickets sales to drop as the cost-benefit ratio declines. The remaining passengers pay even more over time. How in the world does this translate into sustainable mass transit?

My other pet peeve that might be closer to you - 529 accounts. Why are 529 accounts not tax deductible in my state (CA)? If I am saving for my my childs' education, I am not only investing in their future, but the future of the state/country (one could argue)....incentivize me. Gym memberships and other health related activities too. You want me to be healthy, give me a discount/tax break on healthy activities. Imagine the savings we as tax payers would have on health care costs!

At the end of the day, a large part of our cultures problems are caused by bad economic policies. We all too frequently encourage the wrong type of behavior. If the systems that affect us all are setup properly, a lot of our problems would be minimized, if not eliminated outright.
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