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Rob Clark

10 months ago

in Mad Men Gets All 2.0 on The Social Media Marketing Blog
It would appear this wasn't a brilliant marketing scheme but the action of fans of the show. What's worse, it would appear the folks at AMC are responding with DMCA take down notices to Twitter.

tip of the hat to Sarah Wurrey http://tinyurl.com/5dm9tw and to the author of @Paul_Kinsey http://ur1.ca/3sy for all the details.

1 year ago

in I finally beat Slash on Guitar Hero on Medium & the Message
Rawk on Zoe. rawk on.
* ignites cigarette lighter and waves in the air *

1 year ago

in UGM 2008 on LOL: Life of Leo
If I might offer a suggestion as to how to do the giveaway:
Ask people to write a blog post about their favourite TWiT/Screen Savers/ ZDTV moments from the past 10 years. Link the post to TWiT live and tag it UGM10. Then, either pick the one that you like best or just randomly choose one.

Benefit of this approach is that you limit it to folks who are actual fans as opposed to those that just want 'free stuff' and you generate a lot of link love for yourself whilst introducing new folks to the show the best way possible, through word of mouth.
1 reply
leolaporte's picture
leolaporte I really like that idea, but it limits it to folks who have a blog. Hmmm.

1 year ago

in http://www.sheysmith.com/2008/04/01/we-need-social-media-interpreters-not-more-evangelists/ on introspective snapshots
Great post Shey!

Your post puts me in mind with the difference between Apple's marketing and that of the other MP3 manufacturers at the time of the iPod's arrival. Everyone else was talking in terms of bitrates and Mbs of storage and decibel range, when along comes Apple who simply say, "it holds 10,000 songs".

I mocked the approach at the time, "Since when is a song a unit of measurement?" But they got it. Talk to what people know. Talk to what people understand. Provide solutions to people's problems or enable them as they've never been enabled before.

We in the thick of it can get caught up in one platform over another. FriendFeed vs SocialThing. facebook or MySpace or Ning. Digg. Mahalo. Flickr. del.icio.us. The individual platforms that are so deeply and hotly contested and debated and discussed to death now are just not going to matter as I guarantee few of them will still be contenders 10 years from now, and any that are will be distant and alien from what we're playing on today.

Those are the bit rates and storage capacity. We get off on those things because, well, heck, because we love it so. We're geeks and nerds and early adopters. But everyone else? Everyone else just want to know they can carry 10k songs in their pocket.

Rob Clark's last blog post..Twitter Updates for 2008-03-31
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