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christopher

10 months ago

in Hitchhiker's Guide to Twitter (Scripting News) on Scripting News
not being a user of twitter this advice sounds both unnecessary and ineffective because it sounds like the same excuse everyone gives about anything on the internet, or tv, or radio or art, etc. if you don't like it, no one is forcing you to experience it. it's true that it's basically that simple, but when has that ever really worked? in general humans aren't able to stop getting emotionally involved in what others are saying.

12 months ago

in Lost my watch (Scripting News) on Scripting News
btw, found your blog via joel (on software). looks good - i've subscribed. cheers.

12 months ago

in Lost my watch (Scripting News) on Scripting News
my question would be: what is the ipod of watches? all cell phones have clocks. who needs a watch? what would a watch do? the ipod of watches already exists. it's a watch. apple doesn't go there because something small and portable with a well defined user interface already exists in that market. what would they bring to it?
1 reply
dave's picture
dave Of course, that's the question. I was seeking the answer...

In the meantime, my left wrist feels *wrong* without a hefty piece of metal wrapped around it. I keep having this panic impulse, similar to the feeling when walking around without a wallet in the predictable place.

It's a feeling, not logical. I'm accustomed to having time always easily accessible, and getting out the cell phone (it's downstairs right now) is too much work to find out what time it is. I put a clock on my computer desktop and on the wall. I guess inside I must at some level need easy access, or *feel* I need it. Obviously I can survive without always knowing what time it is.

Also in my head is the constant question "What Did the Mets Do?"

But I've trained myself to accept that I don't know (and usually don't really care)...

1 year ago

in Gaming the Cheaters | RED66 on RED66
good point - if metrics aren't tied to revenue, why aren't they? especially since they could be. it would be helpful to know exactly what people are watching.

it seems to me (not being in advertising), that in some ways you're dealing with an industry that is used to not knowing. they've never known how many people were really watching their ads - how many are dvr'ing, going to the bathroom, talking on the phone or turning off halfway through their program or simply lying on the nielsen reports.

so you're mentioning an extension of the knowingness of advertising. good idea obviously, but not surprising that the industry hasn't charged forward with it.

1 year ago

in Gaming the Cheaters | RED66 on RED66
guess it depends on the model. for tv adverts, sure you want to know how many people are actually watching - at least with click-thrus you don't care how many people are watching, you only care how many end up at your site.

beyond that, some advert models only pay when someone clicks through a buy-link and actually purchases (so the compensation to the referrer is more like a finders fee).

in either case, view metrics don't matter, except as bragging rights. so the real question is: are view metrics tied to revenue?

if not, then they're only good for public appearances - much like gross numbers for film box office. who knows how accurate they are, and really, unless you're a gross points holder, it's all about the net - which isn't readily available information.

1 year ago

in Gaming the Cheaters | RED66 on RED66
interesting problem, except no one is interested in solving it...even revver probably. don't they only pay if someone clicks through on the ad at the end of the video? they don't pay for views as far as i understand it - they share the ad revenue.

so knock up your view stats all you want (though i agree a page serve shouldn't be counted as a video view), it's the ad revenue that matters. if your friends are clicking through on ads for you, revver doesn't care because they're getting paid to.

so the only losers are the companies paying for advertising. probably not going to find a lot of sympathy for them...
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