Disqus - Latest Comments for Jeff Majka

Re: My Blog Needs Twitter

Jeff Majka — Tue, 22 Apr 2008 12:20:07 -0000

I agree Nick. It's important to give more value than you take, I think. Tweeting an occasional but interesting blog post is OK, if you have a track record of valuable participation.

Re: Social Media isn’t a Free Lunch.

Jeff Majka — Wed, 14 May 2008 16:44:46 -0000

Hi Anthony, I'm the business development guy for a PR agency. We first pitched a blogger relations campaign to one of our clients several years ago and were immediately shot down. We continued to bring interesting, creative blog relations and then social media ideas to integrate with traditional PR tactics to our clients and prospects...are were summarily shot down.

Starting last summer, clients and prospects started listening to our proposed ideas...and then started funding them. This was a major sea change.

Now, any conversation I have with a prospect starts with how we're going to integrate social media into their traditional PR campaigns. And yes, this means more budget...which, so far, has been forthcoming. My clients aren't typically start-ups. My experience so far has been more budget to fund BOTH traditional PR and social media, rather than a trade-off.

My two cents...

Jeff

Re: Mobile: The Monetization Platform for Social

Jeff Majka — Tue, 20 May 2008 17:44:18 -0000

I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It's super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc.

I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room...

My two cents...

Jeff

Re: Mobile: The Monetization Platform for Social

Jeff Majka — Wed, 21 May 2008 12:41:16 -0000

OK, I didn't realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I'm a big fan!

J

Re: 2008/07/14/how-to-monitor-your-brand/

Jeff Majka — Tue, 15 Jul 2008 12:14:23 -0000

A very good simple primer on Google Reader. Well done.

Re: LinkedIn and CNBC Team Up for Industry News

Jeff Majka — Thu, 04 Sep 2008 17:44:45 -0000

I thought the LinkedIn/BusinessWeek partnership was a major step forward in making LinkedIn more than a glorified rolodex. The Groups feature, however, has really impressed me too. A tie in with CNBC might have the potential to make LinkedIn a must have for business people on a daily basis.

The LinkedIn folks seem to be making a lot of the right moves lately...

My two cents...

Re: On Managing A Community

Jeff Majka — Mon, 28 Apr 2008 11:53:43 -0000

Chris, great post! You've really crystallized an ROI focused description of a community manager. My two cents is to make sure your measurement metrics are flexible enough to adjust to new technologies, new services/apps as they arise.

Jeff

Re: Here’s the Reason Why Small Businesses Won’t Adopt “Enterprise 2.0″

Jeff Majka — Tue, 22 Apr 2008 12:37:12 -0000

Great post, Andy! Although I think a distinction needs to be made between big business's investment in expensive internal collaboration tools and their customer facing efforts. I'm sure Coke is spending IT dollars with IBM to build internal wikis, etc. but they'll be getting involved with Facebook, MySpace, etc because that is where the customers are.

Jeff Majka's last blog post..Content Remains The King