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10 months ago
in 24 hours on SlideShare on benhamin.com, the blog of Ben Cooper
You're famous biatch! Nice pres. I wish I could have seen it presented.
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benhamin
just trying out the reply feature... but thanks again for the 'biatch'
1 year ago
in Matt Griswold [dot] com - Lying is Bad, Posing is Criminal on MattGriswold_com
Sad thing is video views (im not sure Youtube even counts full views unless you pay) and site visits seem to be the main (if not the only) metric people look at.
Doesn't matter how long they stay, did they watch the video till the end. Or in our case with Australian clients was the visitor even in the country.
Not much different from other advertising mediums in terms of judging success.
Doesn't matter how long they stay, did they watch the video till the end. Or in our case with Australian clients was the visitor even in the country.
Not much different from other advertising mediums in terms of judging success.
1 reply
Griswold
Well the new YouTube analytics should at least offer some insight as to the right country, no? I would love to see better viewership metrics as they continue to expand the tool (but that still requires that the marketer knows/cares how to make sense of it, which is a different topic altogether).
To your last point, I would contend that the problem is exactly that -- the web is all-too-often regarded as just another medium like all the rest, when it is in reality infinitely different... and offers the potential for better metrics to judge success differently.
To your last point, I would contend that the problem is exactly that -- the web is all-too-often regarded as just another medium like all the rest, when it is in reality infinitely different... and offers the potential for better metrics to judge success differently.
1 year ago
in Matt Griswold [dot] com on MattGriswold_com
I look at facebook apps like stickers on your school diary. You put a sticker to say I like this band and I like this show. Do people read their own facebook page everyday? or is the page their just to show off your personality?
I use igoogle a fair bit but I use google reader every day. igoogle apps are more factual based as they are for you not someone else.
And another random thought isn't a gaming app worthy of the "just for fun" category?
Oh and this chart just shows the number of aps available. It'd be good to cross reference this with the top 100 aps and see what categories they fall under. That should provide a better chart on where to see gaps? although iLIke which is music based seems to dominate and
I use igoogle a fair bit but I use google reader every day. igoogle apps are more factual based as they are for you not someone else.
And another random thought isn't a gaming app worthy of the "just for fun" category?
Oh and this chart just shows the number of aps available. It'd be good to cross reference this with the top 100 aps and see what categories they fall under. That should provide a better chart on where to see gaps? although iLIke which is music based seems to dominate and
2 replies
Griswold
All good points. As you point out, this chart is only an indicator of what is being supplied. Adonomics offers a bit more insight with its listing of the top applications sorted by Installs, Active Users, etc. A lot of "Just for Fun" types, from Superpoke (20.7m installs / 2% active) to Horoscopes (7.6m / 1%)... although I suppose if you believe in horoscopes you'd prefer to classify it as a "Utility" application :)
Griswold
This analysis by Ben Rattray is a must-read on the topic:
http://andrewchen.typepad.com/andrew_chens_blog...
http://andrewchen.typepad.com/andrew_chens_blog...
1 year ago
in Matt Griswold [dot] com - Interactivity and Empowered Advertising on MattGriswold_com
Great idea but wrong client. Would anyone want to spend $0.55 to hear someone talk about being abused? I normally ignore the people like that on the street.
Video games, movies or free porn (FHM) style ad would be better suited for this
This idea was pitched to Fox for Hitman. You'd have to go around photographing the "targets" and each target you photograph is a confirmed kill. Kill all 5 targets and you win a prize. The main drawback is it costs 50c + to MMS. So you're looking at an expensive endeavour for an average joe.
Would this idea have worked better but been less innovative if they had of just used the "insert headphone jack here" things.
Video games, movies or free porn (FHM) style ad would be better suited for this
This idea was pitched to Fox for Hitman. You'd have to go around photographing the "targets" and each target you photograph is a confirmed kill. Kill all 5 targets and you win a prize. The main drawback is it costs 50c + to MMS. So you're looking at an expensive endeavour for an average joe.
Would this idea have worked better but been less innovative if they had of just used the "insert headphone jack here" things.
1 reply
Griswold
A poster with a headphone jack? I don't think so.
The cost aversion is a good point -- especially for those that "normally ignore people like that on the street" (I think you're the target audience here!) -- but the same could be achieved with SMS rather than MMS, which is cheaper (many plans have unlimited texting) and more widely adopted (esp. in the US).
The cost aversion is a good point -- especially for those that "normally ignore people like that on the street" (I think you're the target audience here!) -- but the same could be achieved with SMS rather than MMS, which is cheaper (many plans have unlimited texting) and more widely adopted (esp. in the US).
