I'm with Mau on this one, but I also noticed that they are banking on the gullibility of the audience to keep the mystery alive. Like Lost has been changing it story arc over and over to keep it going, even the writers don't have an idea what they are doing anymore (btw, this is coming from someone who really met with them, been in the industry as well). Aren't the writers for Lost and Heroes the same?
And as for soap operas, I grew thinking of them as bad in general, so I won't say much other then that. :D