I like the new feature. It is another step to let the engaging and useful apps shine. Users will want to show off apps that have great content in the profile box. I think this will help apps like Big Photo, which people will want to show off, while it will hurt Vibrating Hamster, which probably won't make the cut. After using the feature a little, I think it could be more intuitive. When removing apps from my extended profile, Facebook would automatically add a different app (to keep the same number of apps or size I assume). This was not explained well and it was hard for me to figure out which app they put on the extended profile.