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  • Lee Erickson

Lee Erickson

1 year ago

in Are We Affecting the Media? on Social Times
Arketi just came out with a survey that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles.

Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here's what they said:

98% reading news
97% emailing
93% finding news sources
89% finding story ideas
72% reading blogs
67% watching webinars or webcasts

Seems like journalists are turning to the web and new media as a source. But maybe that's all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they're writing.
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