Did you notice Jaffe once again blundered himself in to a corner. He criticized WPP's twitter feed for not following anyone then someone pointed out that his own "social media consultancy" Crayon only follows six people! Oh dear.
I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his "launch" in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!