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matt lambert

4 months ago

in This Is How We Do It Here on Duct Tape Marketing
Process. Great word, and something I think helps scalability and growth. If it's all in other people's heads then we struggle to be effective.

5 months ago

in How Twitter Was Born on 140 Characters
There seems to be a collective feeling that this is history being written, amazing.

5 months ago

in Tom Beardshaw › Living with Sweetcron on Tom Beardshaw
Very Interesting - it's like a social dashboard

Almost more for personal GUI use rather than visitor use.....I think that's how I would use it. Only, of course, being shareable as well like most things extends the use

I *might* have to give it a go...time...hmmm

6 months ago

in Adding a Chief Conversation Officer on Duct Tape Marketing
Great post on what marketing now demands - better conversations. Anything else is just going through the motions.

Thanks for the article. I'll recommend it often I think

6 months ago

in Your Lead Generation Methods Have to Change on Chris Brogan
Right with you Chris.

I'm interested in how you convince the numbers people. What metrics can you show? (I imagine them asking)

Is conversion a trust issue :-)

Matt

7 months ago

in Google’s 20% rule on The Equity Kicker
On the basis that approximately 20% of what anyone does is responsible for 80% of their productivity, all that remains is to work out which 20% that is.

Let's hope they're not cutting back on the wrong 20%.

12 months ago

in The declining importance of blogs on The Equity Kicker
"Google traffic is more important than blog traffic"

Q. Why does Google send traffic to particular sites?

A. Blog content.

I guess we should be writing equally for both

1. visitors
2. for the long tail of search.

12 months ago

in Brevity on Chris Brogan
Brevity is as important as levity.

1 year ago

in Universal and group-based presence and status messages on LucaFiligheddu.com
I think we're going to have to get used to communicating asynchronously more often than in real time. IM is near enough real time of course.

We're probably going to want to use tools that expose the conversation on a one to many basis, rather than one to one...like blogs for example.

And we have more to do, and no more time in a day - and so our availability is going to reduce. QED. More booking conversations in advance!

http://www.conversationware.co.uk/presence-is-v...

1 year ago

in Third Place in Cyberspace on Chris Brogan
Spot on. GoogleWorld has everything going for it in my book. The acquisitions lately are most telling.

I don't hold with people who say that privacy is an issue.

In the same way a bank can't afford to be seen as losing people's money - google could never afford to break someone's privacy.

More power to the company that sorted out the internet.

Before them it was spam heaven.

1 year ago

in Traffic drop on LucaFiligheddu.com
No problems Luca - Google issues is my bet.

I have lower traffic on my site from them specifically - but they can also tend to miss any Windows Live traffic in their own Analytics

1 year ago

in Presence and scheduled calls on LucaFiligheddu.com
Hi Luca. I agree that presence isn't right....in fact I think the availability concept is a step in the right direction, but really availability does depend on who YOU are, who is calling and why they are calling. Mix those three variables and you get another three -availability, scheduling, or a refusal to communicate :-)

http://www.conversationware.co.uk/presence-shou...

Still a way to go then.

Regards Matt

1 year ago

in August bonus: 10 things you didn’t know about… ME on LucaFiligheddu.com
Sardinia sounds so much better than 'Milton Keynes' Luca. I hope you get to live the perfect dream - success and remote living! Thanks for blogging.

Matt

1 year ago

in Mac OSX RSS reader: your choice ? on LucaFiligheddu.com
I'm with Pat Luca.

The google reader actually does update new items as I'm sitting there reading the headlines. The new feed flashes to let you know....although I'm not but not sure how often the polling takes place to be fair.

For a user with multiple machines for home and work, plus needing mobile access for boring train journeys, I am a fan!

2 years ago

in Google to Yahoo and Microsoft: the $1.65 billion was worth it on Scobleizer
What a load of vitriolic comments you're getting.

Gee whiz - I would imagine you feel like packing it all in and starting again under an assumed name.

Perhaps, just for a laugh, you should put some really opinionated stuff on here. Thanks for the laughs. Matt
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