Disqus - Latest Comments for Peter Corbett

Re: Should I Be A Fan Of Sequoia If It's Not Really Their Page?

Peter Corbett — Wed, 28 Nov 2007 00:40:48 -0000

Hi Fred,

You got me! I was hoping to remain stealth for a little while longer as I collected data for an analysis on Facebook Pages I was preparing, but Sam's post obviously outed me and so I had to respond sooner than I had hoped. So, you can read a bit more about the Sequoia Capital page experiment and based on the fact that all but 13 of the 270 or so fans came from A VC, you'll see some deeper demographic insights into your blog readership. Here's the link:

http://www.istrategylabs.com/a-lovely-facebook-...

Take care,

-a guy named Peter

Re: This News Made Me Smile A Mile Wide

Peter Corbett — Tue, 13 Jan 2009 07:51:21 -0000

Change has come to Washington, Fred. From the grass roots, all the way to the top it looks like were sync'd up to get some important work done over the coming years!

Re: Special Ops Media Sold to LBI: Interactive M&A Still Hot

Peter Corbett — Mon, 07 Apr 2008 14:35:16 -0000

Drinks on Jesse?

Re: Special Ops Media Sold to LBI: Interactive M&A Still Hot

Peter Corbett — Mon, 07 Apr 2008 21:15:09 -0000

I'll be in NYC from 4/25 to 4/30 actually....so yeah...i'm going to take you up on that!

Re: Is the Economy in a Moment of Peak Clarity?

Peter Corbett — Sat, 11 Oct 2008 03:27:24 -0000

Wow. This is the best post I've read in recent memory. Nice work, Sam. I really like this as a philosophy at this current moment. I've been asked to speak at a few upcoming conferences on "using digital marketing to weather a downturn" and I'm def going to integrate this point of view.

p

Re: Why Are You A Douchebag?

Peter Corbett — Tue, 03 Jun 2008 20:52:54 -0000

You really are the #1 douche bag.

Let's see if wikipedians let my external links edit to this post stay:

http://en.wikipedia.org/wiki/Douche

Re: Venture capitalists, and their fake profile pages on Facebook

Peter Corbett — Tue, 04 Dec 2007 09:44:20 -0000

Matt, I created the Sequoia page and did a full write-up on it after Fred's postings. That write-up can be found here:

http://www.istrategylabs.com/a-lovely-facebook-...

I also wrote an article on allfacebook.com yesterday discussing the nature of Facebook Pages and whether or not it's wise for Facebook to delete unofficial ones. That can be found here:

http://www.allfacebook.com/2007/12/facebook-del...

Take care,

-Peter

Re: Visible Technologies, online identity tracker, raises $12 million

Peter Corbett — Mon, 21 Jan 2008 10:55:49 -0000

I've demo'd Radia6 and Buzzlogic. Besides TruCast/TruView what other tools should i be considering for national/'big brand' clients?

-Peter
http://www.twitter.com/corbett3000

Re: Facebook’s Lexicon dives deeper to show you what’s hot with Facebook users

Peter Corbett — Sat, 20 Sep 2008 10:45:49 -0000

The new Lexicon app is 'pretty cool' but incredibly restrictive - especially since you can only choose from 17 topics to track.

The really value in this tool will be when any word can be tracked and displayed long with sentiment. As an interactive & brand strategist i'm excited by the possibility of monitoring mentions of my clients branded keywords in facebook and seeing a) how they trend and b) what the sentiment around them is.

Once Facebook ads a last layer to them mix - integration with their social ads platform - we'll be able to see in near real time the effect of social ads on sentiment around brands.

Re: Washington DC: One City, Two Cultures

Peter Corbett — Sat, 05 Jul 2008 11:28:11 -0000

@justin as you know I USED TO talk about the need for a more formal organization for our "InnoVerse" here in the greater dc area that would help solidify our voice, program events, and manage the communications about our efforts........it was a nice thought, but looking at how this 'scene' has evolved over the past couple years, it's not necessary. We have an un-organization which is very vivacious. There is a place for more formal groups like the NVTC, which i'll be joining, but i don't think we need to create another one.

We have a wide diversity of events, and perhaps have one of the richest tech cultures in the country. Which other cities can say they've hosted all of the above?: StartupWeekend, Facebook Developers Garage, Refresh, a BarCamp (and a 2nd coming soon), WidgetDevCamp, a chapter of Social Media Club, MobileMonday meetups, Lunch 2.0, Internet Advocacy Roundtable, and sooooo many more - oh and those were all within the last year basically. I'd venture to guess that San Fran, Austin, and New York are the only cities that have this kind of diversity in their technoculture.

Viva La DC!

Re: Stop Doing Shit You Hate

Peter Corbett — Tue, 07 Oct 2008 18:02:58 -0000

I watched that vid in its entirety the other day...awesome some. look for his vid from the keynote at Blog World Expo...you'll like that too

Re: DC Looking To Spur Some Local Innovation

Peter Corbett — Wed, 15 Oct 2008 10:39:09 -0000

Thanks for the kind words, Jimmy. Being the talented developer that you are, the question is...what will you be entering?

P

Re: Social CRM - The Video

Peter Corbett — Fri, 03 Oct 2008 18:27:26 -0000

You're the man Brent. Thanks for the link love...and now i finally get to see the presentation that stole all the people from my talk! :P

Re: A Tale of Two Tech Cities - The DC Twin Tech Networking Event

Peter Corbett — Sun, 27 Jul 2008 11:45:30 -0000

Hi Steve,

Thank you for the insightful post. I'm eager to hear as much as possible from people regarding Twin Tech and especially from those who have already navigated both worlds.

This past week, the NVTC and I put our heads together after digesting all that happened and we're proud to be moving forward with Twin Tech II. I'll make that announcement early this coming week.

Also, regarding a conference, I think you're absolutely correct. The key is for us to mix the crowds up a bit more (i.e. Twin Tech II) and then draw insights from that audience as to what they'd want from a deeper interaction that perhaps would span a full day/two days.

It's 100% my intention to make the capital region THE destination for tech ventures...I've seen sooo much amazing talent leave the area for the valley or elsewhere, and if I/we have done our jobs correctly, in 5 years people will be leaving the valley to come here.

Peter

Re: It’s Back…Twin Tech II - The event that united the two DC tech communities

Peter Corbett — Wed, 10 Sep 2008 12:21:25 -0000

Thanks for posting, Steve. I just sent out an update which you'll see in your email:

900+ attendees at the moment.

I'm trying to confirm whether or not this is the biggest event of it's kind in the US. DC/MD/VA could claim some serious bragging right if it is. I hoping the startups/sponsors get some great coverage out of this, along with all the invaluable personal connections that are made.

Also, if you or anyone else plan to live blog, there will be wifi.

Peter

Re: Part 2 of 2 Interview with Mitch Arnowitz of Tuvel Communications

Peter Corbett — Tue, 11 Nov 2008 20:55:52 -0000

@mitch I tried to disagree with you on the "think smaller" point but, you know, you're right. I've been doing some talks lately on how to thrive in this downturn and the "think smaller" principle correlates with my "do only what you know" advice.

I think people have gotten a bit over extended in terms of trying to do things they aren't really best at and it's better to focus on what you do best and let things grow from there.

-Peter

p.s. twin tech link for those how need it: http://twintech3.eventbrite.com

Re: CEO Conversations - part 1: MobileDiner.com producer & Tin Can Communications CEO Chris Parandian

Peter Corbett — Tue, 25 Nov 2008 01:20:39 -0000

Chris is my personal hero. No deep insight in this comment....sorry.

Re: Twitter Fills a Communication Void

Peter Corbett — Mon, 31 Dec 2007 00:45:14 -0000

Twitter is many many things.

Certainly it's primarily a community. It is also a medium.

It's actually also a massive human search engine - I ask a question and my community of friends responds.

I'm on the edge of my seat waiting to see how they monetize this thing....perhaps they already are (market research?).

Follow me here: http://www.twitter.com/corbett

Re: Social Media Breaking the Fourth Estate

Peter Corbett — Mon, 21 Jan 2008 11:12:39 -0000

I recently spoke at Media Future Now here in DC and my talk focused on how Social Media is effecting the publishing business. On that panel with me was Jim Brady of the Washingtonpost.com - a pub that definitely 'gets it' with regard to using social media to engage an audience more deeply (and yes, sell more ads). A video of my introduction to the panel is posted to the Facebook Power Users group (http://www.facebook.com/group.php?gid=7854726274) and is titled "The Rise of Social Media".

I'll post a viddler link here shortly.

Peter

http://www.twitter.com/corbett3000

Re: Mobile Social Networks Are the Future

Peter Corbett — Thu, 14 Feb 2008 12:26:24 -0000

I agree with your assessment, Nick. My two mobile social networks are incredibly important to my social and professional life:

1) I use the Facebook App on my Blackberry. I mostly use it to upload pictures I take with my handset. This process is both for my network of 700+ friends on facebook to see what i'm doing in near real time, as well as acts as a way for me to capture a history of my life.

2) I use twitter's IM notification function and pipe that into Google Talk on my Blackberry. This method gives me real-time twitter updates and allows me to 'chat' back to other twitterers. Gtalk on the blackberry also queues up all tweets and lets me read them in sequence later. I follow about 300 people...and read almost every tweet ever day using this methodology.

The "future" isn't mobile though. TODAY is mobile.

Re: hi5 Platform Goes Live

Peter Corbett — Mon, 31 Mar 2008 13:41:31 -0000

I think everything you need is here: http://www.hi5networks.com/developer/

Re: Proper Twitter Etiquette, What is it?

Peter Corbett — Thu, 03 Apr 2008 11:59:35 -0000

All Twitter rules are subjective to the person who makes them and will only really apply to that person. Everyone uses the tool differently. Here are some of my rules:

1) Auto-posting new blog posts to twitter via the Wordpress My Tweets plugin is an essential method for me to keep my friends up to date on what i'm doing. I encourage everyone to do so. It's definitely okay.

2) Promoting events your sponsoring, organizing etc. are cool. People want and need to know this stuff.

3 Following 1000s of people just to get follow backs is SPAM. It's not okay. It sucks.

Re: Announcing the Social Ad Summit

Peter Corbett — Tue, 01 Jul 2008 16:41:40 -0000

This is a very timely and needed conference. My clients will be very interested to listen in on the conversations that go on during this event, and I'm sure those who go will learn a tremendous amount.

Re: Can the D.C. Tech Community Unite?

Peter Corbett — Tue, 08 Jul 2008 15:57:11 -0000

Note: NVTC just sent out their email and the RSVPs bumped from about 155 to 220, so it seems there will certainly be a few folks from that crowd to get to know at the party.

As always, thanks for your continued leadership in the DC Tech space - you were missed at Lunch 2.0 today...I equated you to a "profligate father" of the group since you were absent!

Re: Narcissism Best Served in 12 Seconds

Peter Corbett — Sun, 24 Aug 2008 16:33:28 -0000

enough about your social media experiences nick. lets talk about me....

Re: 10 Steps to Becoming A Social Media Expert

Peter Corbett — Sun, 17 May 2009 17:54:56 -0000

And i would argue that you need to be super-social-media-literate to succeed in the 21st century :)

Re: Facebook Gives Application Developers a Taste of SEO

Peter Corbett — Sat, 20 Oct 2007 19:40:50 -0000

Nick, full access to facebook applications by google and others would mean significant portions of our social graphs would be visible to the world.

Facebook is what it is because the graph is not public, only available to friends, facebook, app devs and othe marketing partners. If the graph gets to exposed ppl will dump facebook.

So...I guess my point is I believe in the balance there promoting with the move.

Re: Facebook Beacon: A Test of Web Users

Peter Corbett — Sun, 18 Nov 2007 10:06:49 -0000

While facebook has not confirmed it yet, I have initial evidence to suggest that they have already launched behavioral targeting outside the facebook.com.

I'll write an afb post soon with screenshots and an full schematic of how the is occuring.

Re: Facebook Deleting “Unofficial” Pages

Peter Corbett — Mon, 03 Dec 2007 14:17:49 -0000

Michael,

Facebook staffers have been quoted as saying they don't care if pages are created by brands or their fans themselves. If they actually cared, they would have baked in domain verification as they did with the birth of the product in the first place. That would solve any issues from the get go. Instead they have to delete the work brand evangelists are producing.

Re: Facebook Deleting “Unofficial” Pages

Peter Corbett — Mon, 03 Dec 2007 23:08:21 -0000

@Mark: I'm the one who said i'm using Facebook Pages as focus groups. Simply, the pages function as a mechanism to get direct feedback from consumers who are passionate about that brand.

Re: What’s the Best Way to Advertise Social Apps?

Peter Corbett — Sun, 13 Jan 2008 10:28:27 -0000

Nick, I'm building an application for my client (who shall remain nameless) that focuses on fleshing partner of teh 18-24 year old demo's social graph. The app will advertised to this audience via Socialmedia.com, but also through a network of brand embassadors on 300 college campuses nation wide. This client is fortunate enough to have an opt-in email list of 350k college students as well, which it sends monthly newsletters to and within which the application install will be promoted.

Pizza box toppers are not a new use of media, but it is certainly an interesting one.

A tactic that application developers could be looking to employ should be google ppc advertising. I don't know that i've seen people doing that with their apps yet and it makes a lot of sense due to the reach google has.

Re: Is Facebook Doomed?

Peter Corbett — Sat, 22 Mar 2008 19:35:16 -0000

Nay, i won't say they're doomed either. Their MSFT investment will give them funds for a few good years of innovation. They have the time, money and talent to create a lasting business. This will go one of three ways:

1) They will get it right by 'selectively' opening up their walled garden. There are things within that network that people don't want to come out (indexed by google) and other things that they certainly do (Social activity RSS feeds etc.). This will have to be driven by users themselves or Beacon will look like a small blunder in hindsight.

2) They will get it wrong, and will end up like Friendster, with a growing international user base, and a dying US one.

3) They will, through no fault of their own, become entirely irrelevant. The future of social networking is one where services 'login to us' and we present a face to whomever/whatever is requesting OUR data...we'll have many faces to choose from (professional, friend based, artist based, party animal based, etc.). The technology is being build now (openID, OAUTH, Open Social etc.) and once it's ready, we may not need to visit 'places' online like facebook. Facebook will visit us if we let them. Weird though i know.

Re: SocialCash Launches New Ad Network for Facebook

Peter Corbett — Fri, 20 Jun 2008 03:22:10 -0000

I wish Gordan and the SocialCash guys well...they certainly know how to generate revenue online, so if any app dev next helps from someone, turning to them is not a bad idea.

Quick question though, i came across www.myofferpal.com when i was checking my 'honest box' messages in facebook, and i noticed they were powering the social currency monetization system in that app. Any difference between them and SocialCash?

Re: Facebook’s Missed Brand Opportunity

Peter Corbett — Mon, 21 Jul 2008 10:56:16 -0000

Concerns over tagged content would be easily remedied by allowing the brand page admin to approve a tag on any piece of content first before it becomes associated with the brand via their page.

Additionally, this would be a major boon to brands looking for user generated content to use in their campaigns....and a simple disclaimer that reads "by tagging this, you give us the right to use it however we like". That could be hairy...but interesting!

Oh, and I just realized I wrote about a "branded tagging" methodology back in 2006...not related to facebook but could be interesting to read nonetheless: http://www.advercation.com/2006/08/15/branded-t...

Re: Facebook Connect is Facebook Beacon Redesigned

Peter Corbett — Mon, 22 Sep 2008 11:00:26 -0000

I think the Facebook Connect will be the most highly targeted advertising network the world has seen. When i travel across the web, facebook will serve me ads based on a) my social graph b) a the context of the site i'm on.

If I'm a brand like...Corona, I'd use connect to serve ads to M/F 21+ who are reading blogs/pubs that focus on entertainment/going out. Couple that with hyperlocal geo targeting and you've got the recipe for successful digital marketing.

Peter
http://www.istrategylabs.com

Re: Current Events: Social Media is Changing Politics

Peter Corbett — Wed, 05 Nov 2008 13:32:43 -0000

There's a hung ground swell here in DC around transparency in government and the excitement is reaching a crescendo now that Obama has secured the Presidency. DC is about to lead the world in this area and is sooo needed - soo exciting!

Re: 2008/08/04/mashable-event-guide/

Peter Corbett — Mon, 04 Aug 2008 14:32:49 -0000

@Tamar thank you for a great post!

Inbound Marketing Conference is on 9/8, featuring Seth Godin, Chris Brogan and others (including me).

http://www.inboundmarketingsummit.com/

Re: 2008/10/14/crowdsourced-beltway-pandits/

Peter Corbett — Wed, 15 Oct 2008 09:50:20 -0000

@Marc and @Mark - It's really interesting what the government a) has been willing to do in the past and b) will be willing to do now and in the future with regard to empowering citizens to take part in government.

As Mark mentioned, we've created http://www.appsfordemocracy.org to empower citizens of the world (it's open to all) to create widgets, web apps, maps mash-ups, facebook apps and more that will be useful for DC and beyond.

The key idea is this is a way for us to "save our own money" by not assigning huge IT contracts to single firms and waiting years for things to get built. We expected to see hundreds of cool, useful apps built in a 30 day period for....1% of the cost it would take to create them the traditional way.

Peter (@Corbett3000)

Re: Facebook Users Are Getting Older. Much Older.

Peter Corbett — Tue, 07 Jul 2009 09:17:02 -0000

Thank you for featuring our research, Stan. Regarding the validity of the data, all I can say is that it comes directly from Facebook's Social Ads platform so any "incorrectness" would be a result of what they're actually serving to advertisers for ad targeting.

The full data set we have going back to October 2007 is here: http://bit.ly/fbookdata just select "download" and "xls"

-Peter
http://www.Twitter.com/corbett3000

Re: Scoble has a productivity problem

Peter Corbett — Tue, 27 May 2008 21:57:30 -0000

Mr. Bly you are an absolute master of self promotion. Well played.

Re: Our DC trip in Photos

Peter Corbett — Sat, 28 Jun 2008 16:49:12 -0000

Scoble, our "man on the street" impromptu interview turned out well, check it out (lots of other good insight from DC people):

http://www.istrategylabs.com/dc-tech-scoble-ins...

Re: Is getting “more traffic” your real goal?

Peter Corbett — Mon, 30 Jun 2008 23:12:17 -0000

Fred is being sponsored by the ZipIt: http://fredonzipit.com/

The video you linked to offers that URL at the end, and my guess is that his audience is really hooked on what he's doing.

As far as i can tell, this is a tightly scripted, well thought out production, rather that a fly by night video blogger who doesn't have support from professionals and is making waves by just being silly/interesting.

Kudos to the production team/interactive agency. Very well done.

Re: Apps for the World

Peter Corbett — Tue, 09 Jun 2009 10:08:28 -0000

You can also see 47 apps built on top of government data at the Apps for Democracy site (http://www.appsfordemocracy.org/)

Re: iStrategyLabs Spreads Its Wings & Reaches San Francisco.

Peter Corbett — Wed, 14 Oct 2009 15:06:32 -0000

Kenneth,

Thank you for the kind words - and for that ride from SFO to Fisherman's wharf during my last trip to SF :)

I've always known we had a future on the left coast, but I wasn't sure how/when we'd be able to start making some inroads there. Chris and I have been friends for a while and sometimes you just know that it's a good time to make some waves and see what happens.

Peter