This reminds me of the blog "Heavy Petting" that is essentially amateur porn where the folks have been blocked out.. but images of their pets remain. sort of a furry "where's waldo?".
It looks like a pepper tree. You would be looking at the female tree if it's producing fruits.. they would look like little red berries that are thin skinned and somewhat hollow.
Um.. It's not really an ad itself. This was actually a video presentation for Diageo trying to explain to their brand managers who their drinkers were and plant a potential promotional and advertising concept.
Great video by the way.