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Nelson Bruton

9 months ago

in The Social Web Economy: Social Web Agencies on Social Times
I think it has been interesting to see companies test new ideas in the social media space. We did our own little test (with no real expectations) and our community has grown to almost 400 marketers from all over the world in just 5 months time.

www.inSocialMedia.com is the address if you are interested in seeing for yourself.

Its all about sharing in the conversation. The companies that have the most active communities will probably see more effects from the community. But Martin is right, with the good, can also come the bad.

Regards,

Nelson Bruton

1 year ago

in Measuring Social Media Efforts on Chris Brogan
Fantastic post Chris. Well thought out.

Here are my thoughts on the subject.

You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please bear in mind that there are probably more to add to each category. (Help, advice, and collaboration is appreciated)

INFLUENCE
Quantitative - 1. the number of people in the network 2. the number of networks/social communities/platforms 3. the growth rate of your network

Qualitative - 1. who is in the network? 2. what is the motivation for people joining the network? 3. what ideas are discussed in the networks


INTERACTION
Quantitative - 1. the number of communication methods within a platform 2. the number of scheduled tasks(eg. messages, replies, comments, bulletins, blogs, etc)

Qualitative - 1. the types of communication being sent out 2. who are you targeting with a particular message?

RESULTS
Quantitative - 1. number of leads generated 2. number of sales generated 3. number of new contacts made 4. revenue generated

Qualitative - 1. types of leads generated 2. types of contacts made

I would also like to ask if I could repost some of your content on inSocialMedia.com

Your expertise and participation would be very welcome in the community as well.

Respectfully,

Nelson Bruton
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