DISQUS

They say a picture is worth a thousand words. The clearer the picture the better. When the picture is not clear it is as if a few of those words are lost.

Kind of cool service. The ability to customize otherwise generic ads is cool. This will allow little mom and pops to look much bigger .

World is about the only company I would have thought would have their hind quarters covered on the Option ARMS. They didn't go to crazy LTV's, and with their own internal deal kills (known as appraisers elsewhere) always undercut values as well.

A free house sure beats a flat screen TV or a granite upgrade. Talk about a "Blue Light Special"!

I thought Zillow's mortgage service was going to be a great product. It is not in execution much different that Bankrate. The loan officers responding to consumers requests seem to be offering the garbage rates they do on Bankrate just to get the phone to ring. Without policing the offers Zillow or any lead service ends up creating garbage and nothing usable for end consumers.
I agree that Google makes a fortune from is PPC ads and mortgages are some of the most expensive clicks out there. Unless they stand to make more from a new product I can't see them messing with that gravy train.