Disqus - Latest Comments for BIG Kahuibn

Re: Do you know who your real brand manager is?

BIG Kahuibn — Mon, 29 Sep 2008 11:04:21 -0000

What most companies don't understand is that EVERY interaction is a brand interaction. It's really sad. The airlines are a lost cause as they have completely commoditized their business. With the exception of JetBlue and Southwest...

Part of the big problem is lack of brand identity that gets translated internally. Companies that have a clear brand identity (like Zappos) and then communicate it internally are the companies that people connect with.

Just my thoughts as a branding guy.

Re: Did Motrin Suffer From NASCAR Blindness?

BIG Kahuibn — Mon, 17 Nov 2008 14:50:03 -0000

As a branding guy I did not write about this sillyness. Really, what's the fuss about really? Certainly you can expect Motrin to test every ad? It's like the moms have become a damn Teamsters Union all the sudden...it's just a freakin ad.

Re: No One Cares About Your Brand More Than You

BIG Kahuibn — Tue, 30 Sep 2008 07:28:52 -0000

You are 100% correct! The problem with most brand owners is they can't see the forest from the trees and lose their way. Eventually they end up watering down the brand identity by trying to be everything to everyone. Brands like Apple reamin at the top because they remain focused.

p.s. Your readers can check us out in the 2008 StartUpNation homebased competition here:

http://www.startupnation.com/homebased100/conte...

Re: Oh shut the fuck up, California! › Twanna A. Hines is a writer in New York City

BIG Kahuibn — Sat, 08 Nov 2008 14:07:43 -0000

Thanks for the laugh! I love the headline....truth is all groups can be racist. Look, Obama got 95% of the black vote, c'mon how did that happen? Because some blacks voted based on race and not necessarily on who was the best person for the job. He also got 60% of the Asian vote and 70% of the Latino vote, again...you have to wonder if they voted that way because they just wanted a minority in office? Then you have the really large racist group of George Bush haters. They voted against McCain because of their hatred towards George W...how dumb is that. I'm pretty sure George W. wasn't running (kudos for the awesome marketing of Obama for the perception).

Racism doesn't make sense no matter which group it comes from, does it?

Re: Google Alerts Hack

BIG Kahuibn — Thu, 07 Aug 2008 13:19:35 -0000

Excellent tip. I had a lot of alerts set up but not that one, thanks!

Re: Calling All Home Based Business Owners

BIG Kahuibn — Tue, 26 Aug 2008 18:16:49 -0000

Thanks, I just posted ours:

http://www.brandidentityguru.com/wordpress/2008...

Re: You Cant Just Have Peanut Butter

BIG Kahuibn — Thu, 30 Oct 2008 01:21:48 -0000

I emailed you several days ago about hiring you for a great project...You can't get ROI if you don't call back.

Re: How You Can Help End the Problem of Blogs With Great Content and No Readers

BIG Kahuibn — Wed, 29 Oct 2008 14:42:40 -0000

The BIG Kahuna wants in, http://www.brandidentityguru.com/wordpress.

Thanks!