The only way for The View to stay relevant is to talk about what everybody else is talking about and from this point on, that will be the election.
The challenge of course is that the show is a microcosm of all the other conversations going on in America - people just yelling what they want (yet not really knowing what they're talking about), while not listening to anybody else's side. And when you have that, what do you have? A fight ... which is where the entertainment factor comes in. Who doesn't love a good fight?