DISQUS

Another downturn... NMA - Facebook's UK unique user numbers have dropped for a second month in a row. The fall to 8.3m unique users in February from December's 8.9m puts an end to the social network's rocketing success.

http://www.nma.co.uk/Logon/ResourceBarrier.aspx...

Hi Nick. I saw your post title and my first thought was that you meant that the UK doesn't matter. Just thought I'd let you know.

In terms of useage, I am based in the UK and the people I 'network' with certainly seem to be spending less time on Facebook.

Your post is very bullish, that's fair enough, but objectively, I'd like to ride the stats for a couple of months to see the trend.

There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices.

I agree you don't have the intent, but as socially-held information becomes more detailed, you should be able to profile better.

I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment.