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Gareth Reakes

1 year ago

in Labels unrealistic pricing assumptions holding back ad-supported music market on The Equity Kicker
Hi Nic,

My name is Gareth Reakes and I am CTO at We7. I think your analysis is good. I would like to add that the illegal market is only one component of the target market for ad funded services. Technology is changing the way people listen to music and they are trying more and more. If you are someone who pays for your downloads then you are restricted by your budget (who can pay $30 a day a music just to try?). With a model like We7s, you can download 3 new albums onto your iPod in the morning, listen to them on through the day and then buy the couple of tracks in the evening that you really like. The artists of the tracks you decide not to buy are still compensated.

Regarding technologies to track the listens on a download, we have a iTunes plugin in beta that does just that. It also enables us to change the advert when it becomes out of date or less relevant (as well as remove it when its been listened to enough).

1 year ago

in A Little Piece of Advice for the Major Record Labels on Evolvor Digital Media Marketing
Hi Eric

Great post, I think your insight into the music industry is on the mark, especially in terms of the multiple business models now on offer. I'm Gareth Reakes, CTO of We7 which I've been part of building for the last three years. We7 is an ad-supported music download service which has just celebrated its 2m download and we are now starting to see genuine strength in different economic values and choices for consumers. Like you, we believe that the coming few years will continue to change the industry but it's exciting to see that some of the record labels are really starting to put the consumer experience and community first.
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