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Melissa Robison

10 months ago

in Workflow- Social Media for Marketers on Chris Brogan
Great post. Excellent contextualization. I'd also like to see a discussion about other analytic tools she might use to demonstrate ROI for her time to her management team. Many of my clients are looking for ways to measure ROI outside of the website analytics.

Thanks for the post!

1 year ago

in Tagged - Eight Things for ‘08 Meme on Social Days
Just ran across this post and had to mention that I wanted to grow up and marry Bill Bixby after watching "The Courtship of Eddie's Father." I can still hear the opening music from that show in my head.
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1 year ago

in Tagged - Eight Things for ‘08 Meme on Social Days
Just ran across this post and had to mention that I wanted to grow up and marry Bill Bixby after watching "The Courtship of Eddie's Father." I can still hear the opening music from that show in my head.
(-:

1 year ago

in Slideshow- Conversations on Chris Brogan
Hey Chris...
I like the way your slideshow presents complicated concepts in a simple, engaging, and visual way.

I like your "Be Careful" slide (#6). I recently gave a similar presentation to a small group. Those items on the slide were definitely some potentially negative attributes of online "conversations" that the group discussed.

Thanks for sharing!

1 year ago

in Whats Your Social Media Strategy on Chris Brogan
Great questions! I'm a web producer/account manager. My personal strategy is to meet creative people and get inspiration. My professional strategy is to be involved enough in social media to give my clients innovative, yet sound advice.

I'm giving a brown bag to our team on developing social media strategies for our company's clients next week.

One thing to consider when selling a social media strategy to a busy client is the time and effort it will take on their end to project a consistent voice/brand and to maintain relationships across channels and over time.

A schedule definitely needs to be planned out and followed for a client to successfully implement a social media strategy (knowing that the plan may change along the way). For instance, I've developed informal editorial calendars for some clients to remind them go online, update their online presence, make friends, post comments, etc. There are quite a few dead or unplanned profiles out there that may be working against the original strategy.

Thanks for the post and the questions.
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