Yup, rotate the pizza 180 degrees. It's correct! I agree it's a little daft to offer 'left' and 'right' specifically but the photo above isn't 'wrong' just 'taken from the wrong angle'.
Anyway, to further the point it's worth mentioning that the crop shown here isn't entirely representative. To the right the full image depicts the bunnies jumping on people and people reacting with fear and alarm. Hardly the message of the Bravia adverts.
Nor would Fallon be the first advertisers to feed from art. Artists feed from art.
Lastly there's the small point of the media as the message. Even if it was as simple as taking that image and re-doing it as life-size in-place stop motion, that act in and of itself is a work of art! No mean feat, either.