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1 year ago
in Mark Zuckerberg, Sarah Lacy Interview Video on AllFacebook
1) Understand your audience, regardless of what you think of them. If you have contempt for them, keep it veiled. This group: pretty vocal.
2) Ask questions, step aside and allow your speaker to engage directly with the audience...even if the speaker is not the most practiced. "Mmm-hmms" and interruptions are unnecessary and detract from what the audience wants to hear.
3) Remember who the audience is there to see. Leave your own book, TV show, etc., out of the conversation. It wasn't a panel, it was a keynote.
4) If the audience isn't as professional or mature as you'd like them to be, don't be unprofessional or immature back to them.
5) Twirling the hair, jokingly threatening to throw water at the keynote, belittling/laughing at the keynote, yelling to someone else in the back for clarification, saying "screw all you guys" to your audience: COMPLETELY UNPROFESSIONAL AND UNBUSINESSWEEK.
2) Ask questions, step aside and allow your speaker to engage directly with the audience...even if the speaker is not the most practiced. "Mmm-hmms" and interruptions are unnecessary and detract from what the audience wants to hear.
3) Remember who the audience is there to see. Leave your own book, TV show, etc., out of the conversation. It wasn't a panel, it was a keynote.
4) If the audience isn't as professional or mature as you'd like them to be, don't be unprofessional or immature back to them.
5) Twirling the hair, jokingly threatening to throw water at the keynote, belittling/laughing at the keynote, yelling to someone else in the back for clarification, saying "screw all you guys" to your audience: COMPLETELY UNPROFESSIONAL AND UNBUSINESSWEEK.
1 year ago
in Social Networks Going the Way of Reality TV? on Marketing Pilgrim
I agree with Sam: generally speaking we're early adopters and so we're likely more "socially exhausted" than others. The rest of the public will come along and by then I'm sure there will be 1) a financially-driven consolidation amongst venues and 2) an ubiquity to many social enablement tools that deflates the hype and makes them basic "table stakes" for sites to incorporate. Just one example: the Diggesque ranking features popping up everywhere.
And as Sam mentioned, by then we'll be on to the Next Big Thing. :)
And as Sam mentioned, by then we'll be on to the Next Big Thing. :)
1 year ago
in Marketing is NOT Social Media-Social Media is NOT Marketing on Chris Brogan
Hey, Chris. Great post. As both a classic marketer AND a social media enthusiast, I agree with several of your points.
One of the attractions of marketers to social media is the fact that, as individuals use social networks to find one another, marketers can use them to find the individuals we want to sell to. But being sold to is NOT why consumers come to social media venues in the first place. Good marketers get this and don't try to get all commercial in these venues...it's like trying to sell Amway products at a neighbor's cocktail party...totally uncool.
I hate Push Marketing tactics as much as the next guy. The brands that act appropriately in the social space will succeed. They'll engage the curious with respect and without self-interest. But if they show up and start shoving intrusions in our faces in our favorite online social haunts, I think it will bite them. Hard.
One of the attractions of marketers to social media is the fact that, as individuals use social networks to find one another, marketers can use them to find the individuals we want to sell to. But being sold to is NOT why consumers come to social media venues in the first place. Good marketers get this and don't try to get all commercial in these venues...it's like trying to sell Amway products at a neighbor's cocktail party...totally uncool.
I hate Push Marketing tactics as much as the next guy. The brands that act appropriately in the social space will succeed. They'll engage the curious with respect and without self-interest. But if they show up and start shoving intrusions in our faces in our favorite online social haunts, I think it will bite them. Hard.
1 year ago
in Microsoft goes Web 2.0 with Sharepoint on Scobleizer
Christian: try a hosted Sharepoint service like Sherweb (they've got great reviews - I use them for shared Exchange). http://www.sherweb.com/sharepoint-hosting
2 years ago
in Finding Users on Twitter by Location on Radical Behavior
Thanks for the tip, Josh! Very handy.
2 years ago
in 2007/01/31/flickr-yahoo/ on Mashable - The Social Media Guide
As an old-skoo' Flickrite, I could give a rat's ass about whether I use my email addy or a Yahoo! addy to log into one of my favorite online communities. I mean, Yahoo! owns the site now...people need to get over that. And your online ID/screenname/whatever doesn't change!
I'm surprised that such a minor, minor thing gets people's panties in a collective bunch. Perhaps there are more important things to angst over? Crikey.
I'm surprised that such a minor, minor thing gets people's panties in a collective bunch. Perhaps there are more important things to angst over? Crikey.
3 years ago
in MySpace! on Mashable - The Social Media Guide
Lametard is my new favorite word. Thanks, Pete!
