Sure, Netflix is a great service. But I am still really excited about Apple TV.
My only complaint is that it doesn't work with standard TV's. I mean, I would probably buy an Apple TV, except I don't have an HDTV yet. Bummer.
But, of course, for someone who has an HDTV, I think this is really cool. Further, it's a shot across the bow in the coming cable-bypass revolution, in which cable companies see their customers leave in droves for internet TV.
Just like the iPod, this proves to be a quite disruptive product.