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Philippe Borremans

Philippe Borremans

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1 year ago

in 2008/05/19/the-3-minute-twitter-challenge-video/ on Mashable - The Social Media Guide

As someone who comes from the public relations profession and is now specializing in social media I completely believe in the principles described in the Cluetrain manifesto. I am an avid user of Twitter and other microblogging platforms and manage my information through RSS.

However, based on my experience as a consultant to major organizations here in Europe, I have to say that most of my clients - if not all - still need to discover microblogging as such. In fact, most business communicators are still figuring out if social media make sense at all...

So while your experience is a very interesting one for us, the "social media crowd", it is very far out for most "traditional" organizations.

Most companies are simply not structured and equipped to manage customer response in this way. Time and resources will be their major problem, even if some of them do understand that the world is changing and that they need to include customer feedback and social media in their business model.

But then again, I have seen exemplary use of blogs and social networks in one of the most archaic industries so there is hope...

Thanks for a nifty little post and video.