Ben, addictive TV's treatment reminds me of the (analogue) video work of Guerilla News Network in the 90ies. http://www.youtube.com/watch?v=PUDR9RckfEU You would have enjoyed the last Creative Social with the producer of Lantana and Jindabyne, we went through many great examples of online movie marketing, including the impossible Snakes. hope you can make it to the next one with Dan Hill...see you soon
