DISQUS

Dudes, that logo is sooooooo hidden that only a super geek with way too much time on his hands would even see it let alone know what the f it was. Relax. It's likely something they put in as an inside joking never thinking anyone would actually see it. He's not injecting his world into Trek. Geez.

This is in no way a Coke vs. Pepsi battle. There is a huge difference between Netflix and Blockbuster and that's why Netflix customer's are so loyal. Netflix has excellent customer service while Blockbuster is the bloated behemoth that tried to nickel and dime its loyal customers with late fees. Blockbuster doesn't carry NC-17 movies -- I don't need a company who takes my money to police my morals. And there is value in not having to go to a physical store location to sift through their crappy, minuscule selection. Blockbuster's move isn't "bold" it's desperate.