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boyce

1 year ago

in Sherry to invest €2.8m in marketing sherry to new markets! Will they get it right? on Catavino
I was at the dinner with Saldana and he said that some of the measures being considered are media training in China, joint promotion of Spanish culture (Flamenco dancing and so on) and Sherry, and taking Chinese wine professionals to study Sherry in Spain.


I hope to hear more about this soon.



Cheers, Boyce

1 year ago

in Wines From Spain - News from the past TODAY! on Catavino
Ryan,


The government might not be doing such a good job on the wine PR side, but at least Cesar Saldana, president of Jerez-Xeres-Sherry DO, is making an effort. I recently had dinner in Beijing with him and local wine writers, academics and distributors as he educated us about Sherry. He appeared very approachable and open-minded and in turn we tried to give him insights into how to promote Sherry in China.



I still haven't written this up for my wine blog, but can tell you the Sherry we tasted:



Lustau Puevto Soleva Reserva



Gonzalez Bayss Tio Pepe Fiue Muy Seco



Bodegas Arguzso San Leon Manzanilla Clasica



Garvey Oloroso Ochavico Jevez Seco



Ream Capatas Andres Solera Reserva



Pedro Ximenez Romate



Good times!



Cheers, Boyce
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