Variable pricing is a joke. Studios say they want to offer older vintage, or not as popular shows at a discount.
Sure, that sounds great, until you realize the 'junk' that nobody wants will not be at a lower price, it will be at $1.99
The popular stuff will go at $2.99. $3.99, and $4.99. They don't want to lower the price on less popular shows, they want to hyper inflate the price of currently popular stuff.
If current hot shows stayed at $1.99, and older stuff was available at .49-.99 well, that would be a great reason for variable pricing, but that won't happen.
Lets not even go to the place that mentions the current TV shows are paid for by advertising, and available for free over broadcast TV. So, NBC gets paid once by advertisers, some more by iTunes customers, and again when customers purchase the DVD box set. NBC is just a greedy control freak.
Yeah, Apple and SJ are bigger control freaks, but their uniform pricing doesn't hurt the customers.
