Ed Kohler
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3 days ago
in Do You Need 2-Way Communication on Twitter? on Jacob Morgan on Social Media, Technology, Marketing, and Life
This isn't personal. I could care less how you use Twitter. If I find what you have to say valuable, I'll follow you. If I don't, I won't. But businesses interested in building large groups of loyal followers may find better results and much less churn if they keep on topic and post in moderation.
1 reply
4 days ago
in Do You Need 2-Way Communication on Twitter? on Jacob Morgan on Social Media, Technology, Marketing, and Life
Let's say some of the first people who follow you on Twitter just happen to be people who read your blog, love your blog, and are considering doing business with you. Then they start following you on Twitter under the assumption that they'll get nuggets of wisdom from you. But instead, they hear 5% social media & tech discussions with a 95% mix of movie, dining, and @replies.
There are obviously people who like that mix, but they may not be the most valuable people you could have following you. This, of course, assumes that the only goal of your Twitter account is for business.
If you avoid the non-biz talk yet still build an audience, it's really clear why they're there and what they're interested in hearing about.
Basically, I think what we'll see is people splitting their Twittering between different accounts for work, hobbies and personal with little overlap between them.
That, and content can be truly interesting without interaction. For example, TV, Movies, and Music all seem quite popular without 2-way interactions.
There are obviously people who like that mix, but they may not be the most valuable people you could have following you. This, of course, assumes that the only goal of your Twitter account is for business.
If you avoid the non-biz talk yet still build an audience, it's really clear why they're there and what they're interested in hearing about.
Basically, I think what we'll see is people splitting their Twittering between different accounts for work, hobbies and personal with little overlap between them.
That, and content can be truly interesting without interaction. For example, TV, Movies, and Music all seem quite popular without 2-way interactions.
2 replies
jacobmorgan
hi ed,
personally the most valuable followers are ones that engage with me, i could care less if it's guy kawasaki, robert scoble, or any other twitter follower that most people have never heard of, I value the discussion that comes out of the relationship.
i think the only splitting we may see is between corp and personal twitter accounts and even this is a big "IF." take for example the ceo of zappos, or gary vaynerchuk. they both twitter about personal and corporate.
i dont think we will see such a big split as you predict. of course there is a difference between individuals and corporations. individuals are who they are and creating multiple individual twitter accounts just doesn't seem probable in my opinion, twitter groups? perhaps.
i think it would be interesting to actually gather the data that twitter has and run some statistical tests. there are a lot of things that need to be accounted for such as spam, followers you follow someone and then just forget about them, bots, corporations vs individuals, etc.
if people follow me because they "expect" something from me then that is fine, but i can tell you for a fact that without 2-way communication i would most likely not even be on twitter and i would certainly not have 500+ followers. people use twitter for different things and you need to take that into account as well before you recommend that you don't need 2 -way discussion on twitter to make it successful.
personally the most valuable followers are ones that engage with me, i could care less if it's guy kawasaki, robert scoble, or any other twitter follower that most people have never heard of, I value the discussion that comes out of the relationship.
i think the only splitting we may see is between corp and personal twitter accounts and even this is a big "IF." take for example the ceo of zappos, or gary vaynerchuk. they both twitter about personal and corporate.
i dont think we will see such a big split as you predict. of course there is a difference between individuals and corporations. individuals are who they are and creating multiple individual twitter accounts just doesn't seem probable in my opinion, twitter groups? perhaps.
i think it would be interesting to actually gather the data that twitter has and run some statistical tests. there are a lot of things that need to be accounted for such as spam, followers you follow someone and then just forget about them, bots, corporations vs individuals, etc.
if people follow me because they "expect" something from me then that is fine, but i can tell you for a fact that without 2-way communication i would most likely not even be on twitter and i would certainly not have 500+ followers. people use twitter for different things and you need to take that into account as well before you recommend that you don't need 2 -way discussion on twitter to make it successful.
Ari Herzog
A secondary school teacher once gave me valuable advice on participation in class: For every student who raises his hand and asks a question, there are nine other students who wanted to ask that question.
The analogy can be brought forward to Twitter or any other networking platform. For every person who says something, there are nine people who are interested in the content being said.
Whether I have 20 followers or 20,000 followers is irrelevant. As long as people are interested in what I have to say, the value I contribute, and the engagement I return to them, who am I to care about metrics? Who are you to care?
The analogy can be brought forward to Twitter or any other networking platform. For every person who says something, there are nine people who are interested in the content being said.
Whether I have 20 followers or 20,000 followers is irrelevant. As long as people are interested in what I have to say, the value I contribute, and the engagement I return to them, who am I to care about metrics? Who are you to care?
1 month ago
in The Starbucks Effect on Sellsius
LOL, looks like three of us left essentially the same comment. My guess is this is because comments are shown below the comment form, which gives the impression that no one had left a comment yet.
1 reply
jfsellsius
Good point Ed. I changed the setting to put the comment box at the end of the thread.
1 month ago
in The Starbucks Effect on Sellsius
But what happens when Starbucks closes hundreds of stores? Does that have a negative impact on nearby home values?
6 months ago
in Want to buy a video-sharing site? on Mathew's comments
Revver has benefited from picking up shows from YouTube, but it seems like they'd eventually lose those same shows once they got large enough to do their own ad deals.
1 reply
mathewi
Yes, I think that's part of the problem, Ed. As soon as something got
popular enough on Revver -- like Ask A Ninja or Lonelygirl15 -- they
went off and got their own deals.
popular enough on Revver -- like Ask A Ninja or Lonelygirl15 -- they
went off and got their own deals.
7 months ago
in Flickr Commons: A great idea, but… on Mathew's comments
The value of any photo's tags grows as more photos are tagged. For example, in aggregate, typos in tags can can understood and corrected for.
I suppose Flickr could create a certification level for tagging by professional taggers, but I don't think that's going to be necessary.
I suppose Flickr could create a certification level for tagging by professional taggers, but I don't think that's going to be necessary.
9 months ago
in Dembot - Why Mahalo is Fundamentally Flawed on Dembot
I've found Mahalo valuable from a Wikihow, or HowStuffWorks perspective, but not as a search engine. If you define it as a search product, it's easy to rip apart, but it's turning out to be something different than a Google alternative.
1 reply
Jason
Give it time Ed... we're still in beta an only have 22,000 pages that represent ~200k searches. We're adding 1,000 pages a week so it should get better an better over time.
9 months ago
in Earthquakes In The Bay Area And Their Relationship To Bubble 2.0 on Webomatica
It seems like people are simply too busy to worry about natural disasters in the Valley.
9 months ago
in Taking A Step Back From OpenSocial on Webomatica
Great point that this is still speculation. I don't understand how much control this, as a consumer, will really give me over my data from one social networking type site to the next.
11 months ago
in Facebook search: What’s the big deal? on Mathew's comments
a few people will surely be embarassed by something someone stumbles upon thru search engines. Big deal is right.
It's smart for Facebook because they'll probably be able to leverage their member's names for 1 or 2 visitors / month per user from search engines.
It's smart for Facebook because they'll probably be able to leverage their member's names for 1 or 2 visitors / month per user from search engines.
1 year ago
in Google wants newsmakers to write the news on Mathew's comments
It would be nice for people being written about to have something similar to a single location where they could respond if they felt misquoted or wanted to add additional insight beyond what made the story. It becomes impossible for people to do this if the same story appears in hundreds of news sites.
1 year ago
in What Second Life is really like on Mathew's comments
That looks like a must-be place for progressive businesses. :-)
Maybe some PR firms can pitch that concept and charge an arm and leg for building a Second Life for businesses? Oh wait. That's already happening. How is that working out?
Maybe some PR firms can pitch that concept and charge an arm and leg for building a Second Life for businesses? Oh wait. That's already happening. How is that working out?
1 year ago
in Whistling past the graveyard? on Mathew's comments
Competing against free has got to suck. It's not that they're doing anything wrong. It's just that others are willing to do the job for less.
1 year ago
in Baseball blogging ban: dumb, dumb, dumb on Mathew's comments
I've live blogged sporting events I've been at, and if I was asked to leave I simply wouldn't come back. I'm not interested in participating in events I can't talk about when and how I want to.
Of course, I'm doing this as a fan rather than as a paid reporter when it comes to sporting events. In the case of true reporters, I don't see what's lost. More coverage, and more interesting coverage builds team loyalty.
Of course, I'm doing this as a fan rather than as a paid reporter when it comes to sporting events. In the case of true reporters, I don't see what's lost. More coverage, and more interesting coverage builds team loyalty.
1 year ago
in Finding a Virtual Assistant on David Risley
If she's from Minnesota she has to be good. :=)
That's a great explanation of the challenges. Thanks for summarizing your experiences.
That's a great explanation of the challenges. Thanks for summarizing your experiences.
1 year ago
in Hard Drive Failure, Vista, and My Middle Finger on David Risley
Man, that sounds rough. I've been trying to do more and more of my work online using things like Google Docs for this reason, and backing up my media files to an external HD. I'd like to get those online too, but haven't found a reasonably priced service for my gigs yet.
1 year ago
in Craigslist: blocking a leech, or a feature? on Mathew's comments
Unaware of the bandwidth issues? That seems rather disingenuous. Someone capable of writing such an app would have a good feel for how much bandwidth is involved in serving all those images.
1 year ago
in Your site will succeed or fail in the first 10 seconds on Futuristic Play by @Andrew_ChenGreat points. It seems important to analyze what pages people are spending the least time on to see if those pages are particularly troubling, or if they're pages where people are getting what they're after quickly.
1 year ago
in Rubel vs. PC Mag — bizarre on Mathew's comments
I can't figure it out either. Why apologize for making an honest remark about the value of the print pub. to him?
1 year ago
in Google Checkout Drops ZeFrank’s “GimmeSomeCandy” Micro-Promotion on Sam Harrelson's Comment Forum
If Ze's ads aren't products, what the heck is Google selling with AdWords? Am I to believe that Google wouldn't accept themselves as a client for their main product?
2 years ago
in Does Google need adult supervision? on Mathew's comments
"Mistakes Happen" would be a tough justification to rely on if Google accidentally removed Gmail password requirements for a day.
2 years ago
in Does Google need adult supervision? on Mathew's comments
One would think that Google, if anyone, would understand the difference between public and private information. If this is how Google manages their own privacy, what should Google's users expect from Google privacy-wise?
2 years ago
in The Travel Blog for travel bloggers on The Travel PR Blog
That sounds like fun. What are the popular ways for people to blog their trips? Are they photo blogging? What kind of trips are the most popular for blogging?
2 years ago
in Nick Carr is a smart guy - but he’s wrong on Mathew's comments
The Ghostbusters reference really nails the absurdity of the anti-democratization of content creation arguments. Just because everyone can publish doesn't mean everyone's worth reading. Everyone can be their own editor, and use technology (sites like Techorati, Digg.com, or Del.icio.us) to help them figure out what's worth reading.
remember that there are a lot of new twitter followers each day, they don't know who to follow so they look toward the big names, they see who everyone else is following and then join the band wagon, it's their way of testing the waters. if you recall robert scoble, loic lemeur, and a few other big name folks were commenting on how friend freed was giving them a much higher rate of followers they said that friend feed was better for interaction. what actually happened is that on the home page of friend feed these big names were actually the default for recommended followers, people were following them because friend feed told them too, not because people had any genuine interest in the people themselves.
that being said the main point that you addressed is
"If I find what you have to say valuable, I'll follow you"
that is exactly correct ed. but again, i try to bring value by dm people and replying to them, by interacting with them and engaging with them, that is one way i try to bring value. everyone is different.
the examples you used though were all big name brands and celebs, that does not apply to most people on twitter.