It's also important for people to show their personality in blog posts. We aren't mindless automatons. We're people.
Too many bloggers try to write like journalists would write for a newspaper, but blogs can be less formal, fun and interesting when the unique personality of the blogger shows through.
I'm happy to see that you found my Corporate Blogging tips useful!
Even with fairly boring products, companies have customers who are passionate about their products. Jive has quite a few developer community members who are excited about our enterprise software, and they are great evangelists. Getting those people who are passionate about your products is some of the best marketing that a company will ever find.