DISQUS

As someone who has been around the social media game for a while (paying clients, speaking engagements, etc), I call it marketing, because that's what social media is. It's just another channel to reach people to get them to buy stuff.

Most social media authorities are charlatans of the get-rich-quick in the comfort of your own home ilk. The deafening hype from 20-something know-it-alls is exhausting, which is why most of my peers stay out of the scene for the most part because there simply isn't much value to what most people are selling.

Most people who actually know what they are talking about simply keep their heads down, working hard to collaborate with paying clients - keep a low profile and get the job done.

The pseudo-celebrity and navel-gazing in the social media space is sad, the funny part is that most marketing people out there have no idea who anyone is because everyone is an expert as you correctly state.

Most social media projects are brain-dead simple, it's the creative that's difficult, and most social media experts aren't creative enough to come up with original campaigns.

There are great things ahead to come in the social media space, don't get me wrong. I'm not a hater, I am simply tired of the hype and the lack of original thought prevalent in this particular small corner of the marketing universe.

As someone who has been around the social media game for a while (paying clients, speaking engagements, etc), I call it marketing, because that's what social media is. It's just another channel to reach people to get them to buy stuff.

Most social media authorities are charlatans of the get-rich-quick in the comfort of your own home ilk. The deafening hype from 20-something know-it-alls is exhausting, which is why most of my peers stay out of the scene for the most part because there simply isn't much value to what most people are selling.

Most people who actually know what they are talking about simply keep their heads down, working hard to collaborate with paying clients - keep a low profile and get the job done.

The pseudo-celebrity and navel-gazing in the social media space is sad, the funny part is that most marketing people out there have no idea who anyone is because everyone is an expert as you correctly state.

Most social media projects are brain-dead simple, it's the creative that's difficult, and most social media experts aren't creative enough to come up with original campaigns.

There are great things ahead to come in the social media space, don't get me wrong. I'm not a hater, I am simply tired of the hype and the lack of original thought prevalent in this particular small corner of the marketing universe.

I just mentioned $10k in my comment, didn't see this. Definitely headed in that direction. Like MySpace all over again. Gets sketchy when you try to define non-spammy. Just wait until co's start pumping money into social media consultants. We'll need a spam filter for Twitter and a decent set of access controls or its going to be like being in a room full of delusional people screaming.

I think the moral of the story is don't try so hard at something you had to see as being a limited-time situation. Of course they are going to have leaderboards and traffic pumping features a la Technorati back when that was relevant. At least it's free for now, wait until it costs $10,000 to be featured. Nothing different from what Myspace does on it's home page. They have investors, thats not a bubble. Should have taken the FB deal last fall. They are experimenting, not alienating. At this point it doesn't matter what A-listers think. They built up the service and are not necessary any longer.

techcrunch has some good information about FB connect and Google.

What is the value of this besides a few less clicks which hopefully lead to more commenters?
Will my Disqus comments and/or other comments on my blogs show up On Facebook?

Much as I like Disqus on my smaller blog, for my primary one I'm sticking with Wordpress plugins. I get zero new traffic due to using Disqus, which is what bloggers like me really care about, right? If I write great posts, people will comment. People don't comment just because it's easier, do they? Is this proven anywhere? In fact, I would argue that having more flame commenters is going to take away from my community.

Glad to see the FB feature none the less.

Bad comparison between FB pics and Tweets and Twitter is mainstream? Nothing could be farther from the fact. I am on the front lines of Twitter and social media initiatives and people barely know what RSS is.

FriendFeed will be immensely popular once they figure out the features and syndicating data from all the other social apps. The mainstream doesn't want to stare at a scrolling IM window all day.

I lost 20% of my subscribers overnight, boo!

I was amazed at the 1,000+ comments across the Interweb from the early adopter crowd who got the short end of the stick today. Suckers, lol.

Apple/ATT absolutely did screw up royally with the rollout, and its going to be very interesting to see how Apple and ATT spin the massive fail today, but you basically deserve your pain, what were you thinking?

To see so many supposedly smart people make the newbie mistake of buying an iphone today or upgrading, doesn't anyone learn from previous experiences? How soon we forget.

Sticking with my "old" iphone for now, App store and s/w upgrade is enough to keep me happy for a while.

I just got done working with a company doing geo-targeted real-time ads. This is going to be a nice companion piece to what we're thinking about.

I think people will hate seeing their names in ads, I know I do. Personalization is a slippery slope as you are finding out.

I tell you what, the ads that say "Your friend Fred loves Product X" are going to be a problem soon enough in regards to using Fred's name and photo in an ad without his permission, unless they bury it in the TOS.

True data portability will not kill social network sites. We need something like root DNS servers to store distributed versions of our data that we control, and give social networks access to. Current DP initiatives are starting off in the right direction but we have a long way to go. Certain people have been talking about this for years and while I disagree with much of what's been said recently, at least the conversation has been amplified to the point where the digerati are finally beginning to grok the fundamental underlying issues.

I will wear one when import of existing blog comments is supported. Until then I will show my SezWho colors.

Chris has a job, speaking engagements and a lot of other stuff going on. Blogs are like software, once you throw it out there, you have to deal with people and can't devote 2 hours a day to blog comments. That was my problem with one of my blogs in 2002.

With Twitter, I find myself following very few people. The imbalance bothers some but unless you are speaking about something I find very important, or are hilarious or make my brain work differently, you're not ending up on my list.

We have to figure out how to create digests for Twitter and blogs, it's totally out of control at this point.

Right on Richard. Measurable ROI, otherwise you're out of a job. What is the specific ROI measurement that is right for a specific company.

Matching communication channels with the specific needs of a client is important. Most people have no concept of how Youtube videos might be appropriate for one client whereas another should have a blog and a FaceBook page and a third should have a group on Xing.

Social media IS a fad, which is why we are all commenting on this post. If the title was "What I want my marketing team to know" most of us would hopefully already know the answers."

Social media experts will bake into traditional agency and department roles over time, right now you're in the spotlight, so enjoy it.

Facebook is for people like us leaving comments about Facebook when we could be getting work done ;-)

Facebook is the interface between my Internet peeps and my regular RL friends (most who aren't on FB yet.)

There are few apps of any consequence on FB, still early days. the next big social net is where apps are going to come into their own. We're in the viral marketing sandbox now.

I agree with the hub concept people have mentioned, although with Web 3.0 right around the corner, the idea of my info spread all over the place seems daunting from a discovery and management perspective. Portals are not necessarily bad, they just need to be redefined.

As the cheery gentleman on the right, I had to say hello and commend you on some great power-networking reminders.

You may want to check out the Social Media Press Release initiative. Its early days but think about structured press releases with metadata running through a smart front end that manages the whole discovery, contact, informing process.

More here: http://www.socialmediarelease.org/2006/11/02/el...