DISQUS

Of course in a true open market there is no place at all for a WTO, farm subsidies, food aid or trade tariffs. Without all these interventionist nonsense measures family farms in all nations rich and poor would prosper and hunger would be reduced to very marginal levels.The big agribiz corporations who are the main beneficiaries of the scam would be held accountable for their criminal acts of fraud and aggression that they are currently encouraged to commit.

I'm so glad you brought this up, Michel! A happy medium is what is really needed, a balanced approach that transcends "partisan politics".
I agree that everything depends on your target market and their preferred buying environment.
Personally I get totally turned off by anything flashy-trashy-looking and I believe so do most of the niche markets I target -that type of sales letter would just scream "scam" at them.
Esthetically tasteful and easy to navigate CAN go together very well!
Loooooong sales letters turn me off as well because they take so much valuable time. I'd rather see a very succinct overview of benefits AND features, giving as much information in as few words as possible, on a page that looks pleasing to my eyes and doesn't give me a headache, so that I can quickly assess whether a product is a good fit for me and/ or my business model, buy or not buy and move on.

Nicole