Disqus - Latest Comments for francois gossieaux

Re: Great new community blog

francois gossieaux — Wed, 31 Jan 2007 05:29:08 -0000

Jake - thank you for participating in this effort. I have enjoyed your blog and I am really looking forward to your commentary over at the Future of Communities as well!

BTW - did you see the new HBS Wikipedia story?

Re: Great new community blog

francois gossieaux — Wed, 31 Jan 2007 07:52:17 -0000

Sorry - I should have been clearer. Karim Lakhani from Harvard who did the case sudy with enterprise 2.0 guru Andrew McAfee wrote about it on the future of communities blog - another shameless plug :)

Re: Interesting Enterprise 2.0 Event

francois gossieaux — Tue, 01 May 2007 14:47:53 -0000

Hi Lou - thanks for mentioning this event. If any of your readers would be interested in coming they can use "bloggers" as a discount code during the registration process to get a $250 discount.

Re: Join the Marketing 2.0 Group

francois gossieaux — Sat, 05 Jul 2008 11:17:42 -0000

Hi Dave - thanks for the link...the conversation is really taking shape nicely.

Re: Social Media Is What Caused The Marketing Game To Change

francois gossieaux — Fri, 20 Jun 2008 09:41:39 -0000

Hi Max - I expanded on my thoughts here - http://tinyurl.com/624wma. I'd be interested in your thoughts.

Re: What's the deal with customer service?

francois gossieaux — Thu, 06 Jul 2006 09:30:13 -0000

For a company it's all about applying lifetime customer relationship economics to the customer service center instead of transactional economics.

While I like the idea of managing the edge a lot - customer service should not be at the edge but at the core of any business. After all, if companies are all about conversations, then the customer service center is one of the few places where conversations with customers actually happen...

Re: Can you be fooled by a dog on facebook?

francois gossieaux — Sat, 10 Nov 2007 15:41:03 -0000

You must be kidding me...
John Adams, and his well known crew of friends including Samual Adams, John Quincy Adams and more: http://www.facebook.com/friends.php?id=508958176
Then there are the Dictators long gone:
Idi Amin (http://www.facebook.com/friends.php?id=552142046), Genghis Khan (http://www.facebook.com/friends.php?id=543825162), Adolf Hittler (http://www.facebook.com/friends.php?id=711764478), Nicolae Ceau?escu (http://www.facebook.com/friends.php?id=654980291),
Or how about Dwight D. Eisenhower (http://www.facebook.com/friends.php?id=528412446), Patton (http://www.facebook.com/friends.php?id=528142482), and I am sure I can continue on...

Not sure how they decide that people are fake, but some of those guys have been up there for a long time :)

Re: 15 years at Microsoft, coming to an end…mixed emotions

francois gossieaux — Fri, 21 Dec 2007 06:14:41 -0000

Good luck Sean - I think you will enjoy it!
Francois

Re: On Managing A Community

francois gossieaux — Mon, 28 Apr 2008 10:53:46 -0000

Hi Chris - it was good to finaly meet last week. We are in the midst of a study with Deloitte and SNCR on this subject. I reported on the very early findings of the study at SNCR and added my slides to slideshare (http://tinyurl.com/6xzdkn). I would love to tahke you through it and get your perspective.
Francois

Re: Deloitte says Branded Social Networks are a Bomb

francois gossieaux — Mon, 21 Jul 2008 16:36:36 -0000

Hi Pete –

I was part of the study and can tell you that often times the dollars were not spent on technology but on agencies. Second of all , and in some cases, it makes sense for companies to spend appropriately in order for their communities to deliver results that will move their needle. I took one such case study apart as an example here (http://tinyurl.com/57odtk).

That being said, I agree with you that technology should not be the major driver for communities. In fact we learned that if your community would not exist in a discussion group it would not exist anywhere.

I also agree that companies who want to succeed with communities have the put the community member at the center of the effort and not themselves, their company or their product.

The study did include many companies who are using existing , off the shelf tools - I am not sure where you got the impression that it did not.

The study was not all about doom and gloom, but unfortunately that is how some people spinned it J
I have more about it at http://www.beelinelabs.com/tribalization.

Francois

Re: The problem with online marketing in a 2.0 world…

francois gossieaux — Fri, 15 Feb 2008 07:17:15 -0000

This is a very interesting observation. When I am on Google I am definitely searching for something, which makes it easy to target me. If I am engaging in a social conversation, I may still be interested in certain things, but it is just harder to guess what I am currently in the buying mode for. So in effect the efficacy of social ads is back to the efficacy of TV ads - a total hit or miss.

Re: Death to Social Media and their Experts!!

francois gossieaux — Fri, 16 Jan 2009 06:59:20 -0000

Tac - while I agree with you on most points (and wrote about a similar topic on my blog last week - Most web 2.0 initiatives are disconnected from core marketing processes http://tinyurl.com/7twsb5), I am not sure I agree 100% with the statement that "Marketing causes social computing impotence."

Sure, social media can transform the all business processes - I agree with that. And it will. The thing is that most companies look at their business as a group of discrete organizations - marketing, sales, customer services, HR, etc...Therefore we will have to show them how social media transformed the processes managed by those discrete organizations and how they should take advantage of that.

My 2c...

Re: 200+ Internet Marketing Gurus on Twitter

francois gossieaux — Sat, 19 Jan 2008 07:39:04 -0000

http://twitter.com/fgossieaux

Re: Has Your Social Network Become Your "Publicity Network"?

francois gossieaux — Sun, 18 Nov 2007 10:45:56 -0000

This is so true...and with all the snobbism in this space I am surprised you haven't drawn more criticism for calling a cow, a cow :)

Re: The Crucial Role Of The Agitator

francois gossieaux — Tue, 01 Apr 2008 14:33:24 -0000

Hi Chris - thank you for expanding on my post. I like the idea of encouraging agitators, but unlike you create a changed culture where everyone can speak up I do not believe that individual agitators will be able to change much by themselves.

Re: Online Communities – An Interview with Francois Gossieaux

francois gossieaux — Sat, 15 Nov 2008 13:51:15 -0000

Hi Josh,

I agree with you. Business who want to leverage communities should have business goals in mind. But, like you say, you first have to think about the motives that will get your community excited - because if you don't have that you will not be able to meet any business goals. The key is finding communities where the "what's in it for me" proposition for the members overlaps with that of the company. While some of those overlaps may seem far fetched and counter-intuitive at first - if you cannot find any, then you should probably pass on trying to leverage communities in support of your business.

Thanks again for the opportunity to speak with you.

Francois