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5 months ago
in Death to Social Media and their Experts!! on New Comm Biz
Tac - while I agree with you on most points (and wrote about a similar topic on my blog last week - Most web 2.0 initiatives are disconnected from core marketing processes http://tinyurl.com/7twsb5), I am not sure I agree 100% with the statement that "Marketing causes social computing impotence."
Sure, social media can transform the all business processes - I agree with that. And it will. The thing is that most companies look at their business as a group of discrete organizations - marketing, sales, customer services, HR, etc...Therefore we will have to show them how social media transformed the processes managed by those discrete organizations and how they should take advantage of that.
My 2c...
Sure, social media can transform the all business processes - I agree with that. And it will. The thing is that most companies look at their business as a group of discrete organizations - marketing, sales, customer services, HR, etc...Therefore we will have to show them how social media transformed the processes managed by those discrete organizations and how they should take advantage of that.
My 2c...
11 months ago
in Deloitte says Branded Social Networks are a Bomb on Fifth & Main
Hi Pete –
I was part of the study and can tell you that often times the dollars were not spent on technology but on agencies. Second of all , and in some cases, it makes sense for companies to spend appropriately in order for their communities to deliver results that will move their needle. I took one such case study apart as an example here (http://tinyurl.com/57odtk).
That being said, I agree with you that technology should not be the major driver for communities. In fact we learned that if your community would not exist in a discussion group it would not exist anywhere.
I also agree that companies who want to succeed with communities have the put the community member at the center of the effort and not themselves, their company or their product.
The study did include many companies who are using existing , off the shelf tools - I am not sure where you got the impression that it did not.
The study was not all about doom and gloom, but unfortunately that is how some people spinned it J
I have more about it at http://www.beelinelabs.com/tribalization.
Francois
I was part of the study and can tell you that often times the dollars were not spent on technology but on agencies. Second of all , and in some cases, it makes sense for companies to spend appropriately in order for their communities to deliver results that will move their needle. I took one such case study apart as an example here (http://tinyurl.com/57odtk).
That being said, I agree with you that technology should not be the major driver for communities. In fact we learned that if your community would not exist in a discussion group it would not exist anywhere.
I also agree that companies who want to succeed with communities have the put the community member at the center of the effort and not themselves, their company or their product.
The study did include many companies who are using existing , off the shelf tools - I am not sure where you got the impression that it did not.
The study was not all about doom and gloom, but unfortunately that is how some people spinned it J
I have more about it at http://www.beelinelabs.com/tribalization.
Francois
1 year ago
in Join the Marketing 2.0 Group on The Progress Bar
Hi Dave - thanks for the link...the conversation is really taking shape nicely.
1 year ago
in Social Media Is What Caused The Marketing Game To Change on AttentionMax
Hi Max - I expanded on my thoughts here - http://tinyurl.com/624wma. I'd be interested in your thoughts.
1 reply
1 year ago
in On Managing A Community on Chris Brogan
Hi Chris - it was good to finaly meet last week. We are in the midst of a study with Deloitte and SNCR on this subject. I reported on the very early findings of the study at SNCR and added my slides to slideshare (http://tinyurl.com/6xzdkn). I would love to tahke you through it and get your perspective.
Francois
Francois
1 year ago
in The Crucial Role Of The Agitator on the Alchemy of Soulful Work
Hi Chris - thank you for expanding on my post. I like the idea of encouraging agitators, but unlike you create a changed culture where everyone can speak up I do not believe that individual agitators will be able to change much by themselves.
1 year ago
in The problem with online marketing in a 2.0 world… on Wine Life Today blog
This is a very interesting observation. When I am on Google I am definitely searching for something, which makes it easy to target me. If I am engaging in a social conversation, I may still be interested in certain things, but it is just harder to guess what I am currently in the buying mode for. So in effect the efficacy of social ads is back to the efficacy of TV ads - a total hit or miss.
1 year ago
in 15 years at Microsoft, coming to an end…mixed emotions on Ant's Eye View
Good luck Sean - I think you will enjoy it!
Francois
Francois
1 year ago
in Has Your Social Network Become Your "Publicity Network"? on Blonde 2.0 Blog
This is so true...and with all the snobbism in this space I am surprised you haven't drawn more criticism for calling a cow, a cow :)
1 year ago
in Can you be fooled by a dog on facebook? on Connected Conversations
You must be kidding me...
John Adams, and his well known crew of friends including Samual Adams, John Quincy Adams and more: http://www.facebook.com/friends.php?id=508958176
Then there are the Dictators long gone:
Idi Amin (http://www.facebook.com/friends.php?id=552142046), Genghis Khan (http://www.facebook.com/friends.php?id=543825162), Adolf Hittler (http://www.facebook.com/friends.php?id=711764478), Nicolae Ceau?escu (http://www.facebook.com/friends.php?id=654980291),
Or how about Dwight D. Eisenhower (http://www.facebook.com/friends.php?id=528412446), Patton (http://www.facebook.com/friends.php?id=528142482), and I am sure I can continue on...
Not sure how they decide that people are fake, but some of those guys have been up there for a long time :)
John Adams, and his well known crew of friends including Samual Adams, John Quincy Adams and more: http://www.facebook.com/friends.php?id=508958176
Then there are the Dictators long gone:
Idi Amin (http://www.facebook.com/friends.php?id=552142046), Genghis Khan (http://www.facebook.com/friends.php?id=543825162), Adolf Hittler (http://www.facebook.com/friends.php?id=711764478), Nicolae Ceau?escu (http://www.facebook.com/friends.php?id=654980291),
Or how about Dwight D. Eisenhower (http://www.facebook.com/friends.php?id=528412446), Patton (http://www.facebook.com/friends.php?id=528142482), and I am sure I can continue on...
Not sure how they decide that people are fake, but some of those guys have been up there for a long time :)
2 years ago
in Interesting Enterprise 2.0 Event on loupagliaHi Lou - thanks for mentioning this event. If any of your readers would be interested in coming they can use "bloggers" as a discount code during the registration process to get a $250 discount.
2 years ago
in Great new community blog on Community Guy
Sorry - I should have been clearer. Karim Lakhani from Harvard who did the case sudy with enterprise 2.0 guru Andrew McAfee wrote about it on the future of communities blog - another shameless plug :)
2 years ago
in Great new community blog on Community Guy
Jake - thank you for participating in this effort. I have enjoyed your blog and I am really looking forward to your commentary over at the Future of Communities as well!
BTW - did you see the new HBS Wikipedia story?
BTW - did you see the new HBS Wikipedia story?
3 years ago
in What's the deal with customer service? on Get A New Browser
For a company it's all about applying lifetime customer relationship economics to the customer service center instead of transactional economics.
While I like the idea of managing the edge a lot - customer service should not be at the edge but at the core of any business. After all, if companies are all about conversations, then the customer service center is one of the few places where conversations with customers actually happen...
While I like the idea of managing the edge a lot - customer service should not be at the edge but at the core of any business. After all, if companies are all about conversations, then the customer service center is one of the few places where conversations with customers actually happen...
Just read your expanded post on new scope, new tactics and new value. Boiling that down to the new game of openness and customer community, I agree with everything you say. However, there's also a paradox with embracing openness. It's actually very difficult to interpret what your customers and prospects say and what they really mean. Or if what they really mean will lead to any innovation, or if they won't sidetrack innovative development underway. Moreover, the greatest innovations often don't come from listening to your customers and embracing them, but through intuition or leapfrog thinking. You know the old Henry Ford saying, "If I'd listened to my customers, I would've built a faster horse." Sure closed thinking and customer disrespect is out. Openness and customer communities are in -- in a big way. But the new openness also requires a new discipline -- a balance -- so as not to thwart from new, breakthrough ideas that don't necessarily originate from what a customer says. Interpretation is very difficult when it comes to customer listening and applied innovation.