John, what surprises me how Steve's audience applauded hearing this insanity. What surprises me more how in the Apple-concerned press so few opinions have been like yours. I do admire Apple but this idea is just what you call it, an incredible ripoff. My small $280 Nokia lets me set any kind of noise stored in its memory as a ringtone. Any song or recording in any file format, that I can freely move from my computer to the phone. I think Steve will have to see oceans of hacks and mountains of competition to change this bloody attitude. But let's see what the future holds for the iPhone in Europe... On the other hand I would be happy to spend some bucks on music at iTunes. But I live in Hungary, which is an EU-country, but in Apple's funny case some basic EU-values (free flow of people, labor, goods and money) do not work here. I am not allowed to buy songs unless there is an iTunes store dedicated to my country. But why isn't there a single EU-iTunes-Store?? I know, Steve claims it's just because of the music labels... But what comes in November, when T-Mobile starts to sell the iPhone in Hungary? How shall I convert songs - purchased thru iTunes - into ringtones for some more tax? All the best, Vilmos