http://disqus.com/people/47eb863244306ff294b8bbdf9afeeff8/enTue, 11 Sep 2007 03:04:31 -0000http://anewmarketing.disqus.com/where8217s_the_hook/#comment-3346008Totally agree Matt. The way I look at it: charge no, or a small entry charge into the nightclub, make your profit through drinks. The more market penetration, higher the share and more room for movement up the value-chain.PaulTue, 11 Sep 2007 02:55:35 -0000http://anewmarketing.disqus.com/benefits_features/#comment-3345981I've worked in the consumer technology sector in sales for a few years, and I have noticed a growing trend in firms finally realising the importance of selling/promoting based on benefits rather than features. Apple are a great example of a firm that has a grasp on benefits vs. features. Take the "Get a Mac" ads as an example. They convey that Windows users are very "stat"-minded whereas Apple users are more interested in doing stuff.PaulTue, 11 Sep 2007 03:04:31 -0000