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Paul

1 year ago

in Benefits > Features on A New Marketing
I've worked in the consumer technology sector in sales for a few years, and I have noticed a growing trend in firms finally realising the importance of selling/promoting based on benefits rather than features. Apple are a great example of a firm that has a grasp on benefits vs. features. Take the "Get a Mac" ads as an example. They convey that Windows users are very "stat"-minded whereas Apple users are more interested in doing stuff.

1 year ago

in Where’s the hook? on A New Marketing
Totally agree Matt. The way I look at it: charge no, or a small entry charge into the nightclub, make your profit through drinks. The more market penetration, higher the share and more room for movement up the value-chain.
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