http://disqus.com/people/46de75773395db352882745b2db50d03/enSat, 05 Apr 2008 11:28:54 -0000http://socialtimes.disqus.com/do_social_media_power_users_matter_at_all/#comment-1574446I didn’t need a study to tell me that. But like most studies you need to view it in context. Besides giving away your product to everyone’s friend, what’s the best way to influence a buying decision online? There’s no doubt that it’s online reviews, and brand advocates, assuming your a fan of the advocate. As an example I am very likely to consider a product, even if I'm not in the market for one if it's mentioned in podcast. As a SEO pro I am very suspect of positive reviews, those tend to be search engine link building a social media optimization efforts. But I do give a lot of weight to negative reviews.<br><br>PS: I'm trying to find the original study, it's not easy, can someone please provide a link?Bill ScullySat, 05 Apr 2008 11:28:54 -0000