I usually don't click on ads..but honestly a few of them on Perez have intrigued me. The other day I clicked on a link for the band Thriving Ivory from perezhilton.com and I actually ended up liking it and buying the album. Also a few months back there was a big backround banner for Dexter...I had never heard of it and the ad look intersting so I downloaded the whole season on itunes. So even though I didn't think I would get sucked into to it...it actually does work!